Digital Marketing Specialist

Responsibilities

• Collaborate cross-functionally with marketing, sales, IT and management teams to develop and execute on digital deliverables that align with goals

• Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement

• Monitor, analyze and report on leads generated from marketing channels

• Serve as liaison with agency partners to ensure strategic alignment in development, implementation and measurement of SEO, PPC and programmatic advertising, landing pages, website updates and performance analysis

• Leverage data from various touchpoints - including email and social media marketing (organic and paid), Google Ads and more - for performance measurement and future decision making

• Understand target audiences across each company and tailor strategies accordingly

• Monitor results of campaigns to measure performance and adjust as needed

• Review and analyze all digital materials to ensure proper branding and quality control

• Assist in maintaining standards for digital assets, including but not limited to: templates, storage, naming conventions

• Some assistance with planning and hosting virtual marketing events

• Conduct project, market research

Qualifications

• Bachelor's degree in marketing, analytics, or related field (advertising, digital media, communications, etc.)

• A minimum of 5 years in a full-time digital marketing position

• Strong proficiency in industry-standard digital platforms like HubSpot/Salesforce or other CRM; ConstantContact/MailChimp or other email platforms

• Proficient with WordPress CMS, including themes, plugins, and page builders.

• Familiarity with Google Analytics (GA4), Google Tag Manager, SEO tools (e.g., SEMrush, Moz, Yoast) and website performance testing tools

• Understanding of social media platforms and strategies

• High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus

• Agency or enterprise-setting experience is preferred

• Experience with basic HTML/CSS is preferred

• Experience working in Asana and Power BI is preferred

• Proven experience via a portfolio is preferred

Work Environment

The Digital Marketing Specialist will work in a dynamic corporate environment, collaborating regularly with the marketing and sales teams across all portfolio companies. Travel will be required to obtain project-related information, attend client meetings, industry conferences, or other business-related functions.