Mission Statement: The PTSD Foundation of America provides hope and healing to combat veterans suffering from the effects of combat-related Post-Traumatic Stress Disorder (PTSD). We aim to increase awareness, engage with supporters, and build a strong community of donors, partners, and veterans.
Position Overview: The
Digital Marketing Specialist will play a crucial role in supporting the Foundation's marketing and communications efforts by creating and managing content across multiple platforms, including social media, the website, email, and print media. This position will collaborate closely with the Marketing Director to ensure consistent and impactful messaging that resonates with stakeholders, including veterans, donors, and the wider community. The ideal candidate will have strong skills in writing, social media management, video production, and website content management.
Key Responsibilities:
Content Creation & Management: - Develop and manage content for social media platforms (Instagram, TikTok, Facebook, LinkedIn) that align with the Foundation's goals and voice.
- Write and edit blog posts, email campaigns, newsletters, flyers, and other marketing materials.
- Collaborate with the marketing team to plan and execute social media campaigns that increase engagement and awareness.
- Maintain consistent brand voice across all platforms to ensure unified messaging.
- Design visually engaging marketing materials (flyers, brochures, etc.) using tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Ensure all data, equipment, software, etc. used in the marketing mission is stored safely and efficiently. Protect data from being used for other than authorized PTSD FOA use.
Social Media & Community Engagement: - Schedule and manage social media posts for consistent engagement across all platforms.
- Monitor trends on social media and leverage opportunities for real-time engagement.
- Engage with the community on social media by responding to comments, messages, and fostering relationships.
- Coordinate influencer or partnership campaigns, including outreach, collaboration, and follow-up.
Video Production & Editing: - Create video content (e.g., Reels, TikToks) that drives engagement across social platforms.
- Oversee video production from concept to post-production, ensuring content is optimized for social media performance.
- Edit videos for high-quality, on-brand content that connects with our target audience.
Website Maintenance & Updates: - Manage and update content on the Foundation's website via WordPress to ensure it is current and aligned with marketing goals.
- Assist with SEO-driven blog creation to improve visibility and organic search rankings.
- Collaborate with design teams on necessary website updates for campaign support.
- Regularly monitor website performance and recommend improvements for increased engagement.
Analytics & Reporting - Track and analyze the effectiveness of social media campaigns, email marketing, and website traffic.
- Generate monthly performance reports (e.g., engagement, conversions, ROI) to evaluate success.
- Use data-driven insights to optimize content strategies and improve campaign outcomes.
- Administrative & Support Tasks
- Assist with managing content calendars, scheduling meetings, and coordinating marketing projects across departments.
- Support campaign execution and assist with creating promotional materials.
- Ensure that all marketing data is secure and compliant with organizational standards and security protocols.
Key Performance Indicators (KPIs): - Social Media Engagement: Increase overall social media engagement by 20% within the first 6 months (likes, comments, shares, direct messages).
- Website Traffic: Achieve a 10% increase in organic web traffic month-over-month through SEO optimization and content updates.
- Lead Generation: Generate at least 50 new email sign-ups per month through social media campaigns, content, and partnerships.
- Campaign Effectiveness: Improve campaign ROI by at least 15% in the first quarter through data-driven content optimization.
- Video Engagement: Increase video views (TikTok, Instagram Reels) by 25% per quarter through targeted video content.
- Brand Awareness: Increase social media followers by 15% year-over-year across all platforms.
Skills and Qualifications: - Bachelor's degree in marketing, Communications, or related field.
- 4+ years of experience in marketing, content creation, or communications.
- Strong writing, editing, and copywriting skills.
- Proficiency in social media platforms (Instagram, TikTok, Facebook, LinkedIn) and tools like Canva, Hootsuite, and Adobe Creative Suite.
- Experience in video production and editing.
- Strong knowledge of WordPress for website management.
- Familiarity with SEO's best practices and web traffic analytics.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred skills:- Experience with email marketing platforms (e.g., Constant Contact, MailChimp, HubSpot).
- Knowledge of social media analytics and performance tracking.
- Understanding of SEO/SEM strategies for content optimization.
- Knowledge of non-profit.
- Experience with U.S. military veteran groups or veterans a plus.
Physical Requirements:- Regularly requires sitting or standing for extended periods of time.
- Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Compensation:- Hourly: $22.00 - $27.00 per hour
- Benefits: Medical, Dental, Vision, Life Insurance, and other benefits
- Working Hours:
- Full-time position (40 hours per week)
This is an in-office position with occasional off-site work for content creation at events or special functions.