About the Role: Strides is seeking a dynamic and results-driven
Digital Marketing Specialist to join our team on
a freelance, project-based basis. The ideal candidate will have hands-on experience in digital marketing, influencer marketing, and new media channels like podcasts, with a
strong background in performance marketing. This role offers an exciting opportunity to work with a growing company in the following industries: OTC Healthcare/Consumer Goods/Health and Wellness/E-commerce
Key Responsibilities: - Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts
- Plan and carry out marketing and promotional activities for the brand
- Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones
- Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing
- Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.
- Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams
- Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
- Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts
- Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.
- Oversee all digital paid advertisements and third-party digital vendor management
- Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI
- Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.
- Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs
- Work with overseas counterparts to ensure alignment of brand objectives
- Plan, conceptualize, and develop new product launches
SOCIAL MEDIA
- Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)
- Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums
- Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy
- Measure the impact of social media programs; analyze, review and report on the effectiveness of our company's social
Requirements: - Bachelor's degree (or) Master degree in marketing or related fields.
- 6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience
- Exceptionally strong analytical skills, Communication Skills with the ability to evaluate KPIs, present learnings based on data, and optimize
- In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.
- Freelance, Project-Based Work: Must be willing to work on a freelance, project basis, with flexibility on timelines and deliverables.
- Operational Experience: Must have direct operational experience in digital marketing, influencer marketing, and new media, including podcasts.
- Performance Marketing Expertise: Proven experience in performance marketing, with a focus on driving measurable results like conversions and ROI.
- Proficiency in managing paid campaigns across multiple platforms (Google Ads, Meta, TikTok).
- Experience in managing Influencer campaigns on Social Media platforms like Tik Tok, YouTube shorts and Meta.
- Industry Experience: Experience in OTC healthcare, consumer goods, or consumer services is required.
- Strong experience working closely with advertising agencies.
- Self-Motivated & Independent: Ability to manage projects independently and deliver results with minimal supervision.
- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to engage and collaborate with both internal teams and external partners.
Why Join Us: - Growth Opportunity: Be a part of a rapidly expanding company with a strong entrepreneurial culture.
- Flexibility: Enjoy a remote working environment.
- Impact: Play a crucial role in expanding the profile and reach of "Strides Consumer" and its brands in the US market.
If you are a motivated, strategic thinker with a passion for consumer marketing and sales, we invite you to apply and join our dynamic team at "
Strides Consumer".