The Digital Marketing Specialist is responsible for developing and executing strategies to drive brand awareness, member engagement and business growth. This role will support the credit union's mission by leveraging data-driven insights to manage digital campaigns, promote financial products and services, and support business development goals.
What You'll Be Responsible For:
- Digital Marketing: Develop and execute integrated digital marketing strategies across multiple platforms, including website, email database systems, interactive teller machines, and member-facing systems. Manage and update website content, ensuring accuracy, consistency, and alignment with brand messaging.
- Data Analysis: Analyze, interpret and present marketing data collected from marketing channels to help grow our digital presence, strengthen current and future marketing campaigns and promotions, and impact on other decisions made within the Marketing department. Track member behaviors and trends to inform targeting and personalization strategies.
- Marketing Campaign Management: Assist in the execution and management of marketing campaigns and promotions to promote products and services (e.g. loans, credit cards, deposits, etc). Collaborate with internal stakeholders to develop campaign goals, messaging and creative assets. Manage timelines, budgets, and vendor relationships to ensure successful campaign delivery.
- Business Development: Represent and promote the credit union at both internal and community events and through participation in business, community and various other marketing activities and initiatives in an effort to develop business. Identify opportunities to reach new audiences and underserved markets through targeted outreach.
Who We're Looking For:
- A four-year degree in marketing, data analytics, digital marketing or similar field
- 3-5 years of similar or related experience
- Strong analytical and communication skills with the ability to build relationships within and outside of the organization
- Detail-oriented mindset with ability to be organized and forward-thinking
- Maintain high product knowledge and understanding of best practices and market trends
- Experience with email marketing systems, Google Analytics, project management software and proficiency in Microsoft Word and Excel
Why You'll Love It Here:
- Team-Oriented Culture: Collaborative and supportive, we work together to achieve success.
- Growth Opportunities: Bring your competitive edge and drive - we offer a career path where your hard work will be rewarded.
- Comprehensive Benefits Package: Competitive base salary, health benefits, generous 401K matching program, maternity & parental leave, flexible time off, and more.