Are you a data-driven and creative thinker with a passion for paid media? Innovatis Group is on the lookout for a talented Digital Marketing Specialist to join our dynamic team. In this exciting role, you will lead the management and optimization of paid media campaigns across platforms including Google, Facebook, and LinkedIn, all while collaborating with cross-functional teams to enhance our digital presence. If you're eager to make an impact through compelling campaigns and insightful analytics, we want to hear from you.
Key Responsibilities: - Paid Media Campaign Management: Oversee and enhance paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.) to maximize ROI and performance.
- Landing Page Development: Partner with web development and design teams to create and improve landing pages aligned with paid media activities, focusing on conversion rate optimization (CRO) and user experience.
- Paid Media Reporting: Create, manage, and present performance reports for paid media initiatives, offering insights and actionable recommendations. Utilize tools like Google Analytics, Excel, and reporting dashboards for data-driven analysis.
- Analytics & Insights: Employ digital marketing analytics tools (Google Analytics, Google Tag Manager, etc.) to monitor and report on campaign performance, leveraging data to guide optimization efforts.
- A/B Testing & Experimentation: Conduct A/B tests on landing pages and paid media creatives to identify high-performing versions and consistently enhance performance.
- Collaboration & Strategy: Work closely with cross-functional teams (creative, strategy, design) to ensure campaign objectives and overall digital strategy support business goals.
- Stay Current: Maintain knowledge of the latest trends in paid media, landing page optimization, and digital marketing analytics for innovative campaign strategies.
Basic Qualifications: - Education: Bachelor's Degree in Marketing, Communications, or a related field.
- Experience: 3-4 years of experience in paid media, digital marketing, or a related role, emphasizing campaign management and performance optimization. Familiarity with HubSpot, WordPress, Google Analytics, Eventbrite is a plus.
- Skills: Strong understanding of paid media platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and proficiency with GA4, Google Tag Manager, and analytics tools. Advanced skills in Excel or Google Sheets for reporting and analysis.
- Communication: Ability to present data-driven insights and strategies clearly to clients and stakeholders, with strong written and verbal communication skills.
- Analytical Thinking: Excellent problem-solving capabilities with the ability to translate data into actionable insights for improvements.
- Attention to Detail: Strong focus on detail when managing campaigns, analyzing data, and reviewing landing pages.
- Growth Mindset: Willingness to enhance skills in landing page design and optimization while deepening knowledge of analytics and digital marketing reports.
- Ability to lift and carry up to 50 lbs and stand for extended periods as needed.
Salary: The base annual salary for this position starts at $63,000 but may be higher based on qualifications and experience.
Location: Nashville, TN or Chicago, IL
Must be comfortable in a hybrid setting.
This is not a fully remote role.
Benefits: - Comprehensive health, dental, and vision insurance
- 401(k) plan with 5% company match after 6 months
- Unlimited PTO after a year of employment (generous PTO upon start)
- Professional development opportunities
- Friendly and collaborative work environment
About Innovatis Group: At Innovatis Group, we're not just one of the fastest-growing association management companies; we are dedicated to redefining partnership and impact. We fuse strategic innovation with effective execution to help clients achieve meaningful results while supporting their broader goals. If you thrive in a fast-paced, dynamic environment and enjoy collaborating with industry leaders, Innovatis Group provides the tools, team, and environment to help you make a lasting impact.
Equal Opportunity Employer: Innovatis Group is an equal opportunity employer, committed to fostering a diverse, equitable, and inclusive workplace where everyone is empowered to bring their whole selves to work. We are dedicated to embracing and promoting diversity in all its forms, ensuring equitable opportunities, and cultivating an inclusive culture that respects and values differences. Together, we will drive better outcomes for our employees, clients, and community.