Digital Marketing Specialist Job Summary:We are looking for a creative and driven
Digital Marketing Specialist to join a national healthcare services company. This role will be supporting the development, execution, and optimization of all digital marketing initiatives for the organization. The role will support the implementation of digital campaigns across various channels, including web, email, SMS, push, blogs, webinars, SEO/SEM, paid media, social media and emerging platforms, as well as digital marketing enablement for solution delivery. The role will heavily support driving member and customer engagement and brand awareness through integrated digital marketing efforts.
This is a fully remote position, but you must currently reside in MD, VA, DC, MA, OH, MO, TN, IN, TX, FL, NC, AL, GA or OK. Applicants residing in other states will not be considered.
Digital Marketing Specialist Responsibilities: - Supports development and execution of digital marketing strategies aligned with organizational objectives, including B2B, Member Engagement, and reputation management.
- Implements and optimizes email/SMS/push lifecycle campaigns in the Braze platform.
- Develops website content including blogs, landing pages, and SEO/SEM campaigns.
- Manages paid and organic social media activities.
- Utilizes CRM and Marketing Automation platforms to enhance customer segmentation, personalization, journey mapping and lead nurturing.
- Coordinates with internal resources to ensure timely and effective execution of digital marketing initiatives.
- Monitors and analyzes key performance metrics to measure the effectiveness of digital campaigns and creates client-facing reports.
- Collaborates with cross-functional teams to integrate digital marketing efforts with overall marketing, business and member engagement strategies.
- May perform other duties as assigned.
Digital Marketing Specialist Qualifications: - 3+ years of B2B and B2C digital marketing experience leading and managing the web development, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Relevant experience or certifications in CRM platforms (e.g., Braze) and web (e.g., WordPress, Squarespace).
- Experience supporting integrated digital marketing campaigns across multiple channels.
- Knowledge in email marketing, content creation, SEO/SEM, social media management, and website optimization.
- Experience working with reporting tools (ex: Google Analytics, Looker, etc.).
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This job is Fully Remote.We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.Download the Sparks Group mobile app from Apple App Store or Google Play . -
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
This Position Requires U.S. Citizenship
This Position May Either Require COVID-19 Vaccination or Regular Testing