Digital Marketing Specialist

Are you a digital marketing enthusiast who thrives on creating engaging content, optimizing SEO strategies, and boosting online presence? At Bob Boldt HVAC, we are looking for a part-time Digital Marketing Specialist to take our marketing efforts to the next level. This position is located in Burnsville, MN. If you love diving into data, running ad campaigns, and bringing fresh ideas to the table, this could be the perfect role for you.

THE BASICS

Pay: Pay is $20 - $25 per hour.

Schedule: This is a part-time position requiring three days per week with a total of 24 hours per week. While the schedule is flexible, consistency is key to ensuring the success of our digital marketing strategies.

Benefits:

• 401(k)
• Ongoing training opportunities

YOUR DAY AS A DIGITAL MARKETING SPECIALIST

As a part-time Digital Marketing Specialist, you will focus on enhancing our online presence by researching market trends, analyzing competitor strategies, and identifying opportunities to grow our brand. You will create and publish compelling content for our website and social media platforms like Facebook, Instagram, and TikTok, ensuring our messaging resonates with our audience. You will also manage and optimize online ad campaigns, track performance through SEO tools like Ubber Suggest, Ahrefs, SEO Press, and implement strategies to increase website traffic and conversions.

Beyond content creation, you will take before-and-after project photos and videos in the field, organizing them into engaging galleries for our website and social pages. You will work closely with the team to develop email and SMS marketing funnels, monitor website analytics, and refine our digital strategies for maximum ROI. Every day will be an opportunity to brainstorm, create, analyze, and improve.

REQUIREMENTS FOR A DIGITAL MARKETING SPECIALIST

• Knowledge of WordPress, HTML, CSS, and web development tools such as SEO Press and Ahrefs
• Experience in digital marketing or a similar role
• Thorough understanding of marketing elements (including traditional and digital marketing methods)
• Experience in online data analytics and tools
• Solid computer skills, including MS Office, Adobe, web analytics, SEO Press, and Ahrefs
• Ability to create email/SMS marketing funnels
• Effective communication and writing skills
• Familiarity with photography, video production, and ChatGPT/Magri AI (or ability to learn how to use)
• Clean driving record

A LITTLE ABOUT US:

Bob Boldt HVAC has been proudly serving our community's heating and cooling needs since 1988. Our talented team provides exceptional HVAC service, repair, and new system installation while prioritizing quality and customer satisfaction. We also specialize in improving indoor air quality. Here, we don't believe that high-quality services must come with a high price tag. We work with customers to keep job costs reasonable without cutting corners on labor or materials. It's our goal to keep customers comfortable year-round at the lowest possible net cost.

For us to remain successful, we need a capable and hardworking team behind us. We encourage employees to grow personally and professionally, so we provide continuous training to help them develop their skills. Our company also offers competitive compensation and fantastic benefits, making this a great place to build a long-term career. We'll provide the training, you supply the drive, and together we can go a long way.

WE CAN'T WAIT TO HEAR FROM YOU.

If you're ready to put your digital marketing skills to work and make a real impact, be our new part-time Digital Marketing Specialist. Apply now with our three-minute, mobile-friendly initial application and take the next step in your career today.