Digital Marketing Specialist

The Marketing and Communications department seeks a Digital Marketing Specialist to collaborate with the School of Professional Studies (SPS) team in executing digital marketing strategies. This role involves managing marketing emails, social media, event planning, and optimizing content across digital platforms to drive traffic, engagement, and increase enrollments for SPS. Additionally, the position supports the marketing and communications team in implementing SEO best practices for the University website.

SPS Marketing Strategy and Content Management

• Help develop and implement the marketing strategy for SPS, leading the execution of key initiatives across channels to help drive awareness and enrollment goals.

• Lead the project management of all new SPS marketing requests, ensuring they are completed on time, within scope.

• Manage SPS Facebook and LinkedIn groups, including approving member requests and creating content to engage the community.

• Maintain and update the content calendar for SPS's social media channels, ensuring consistent and relevant messaging.

• Oversee and optimize SPS email automation, conducting A/B tests to improve engagement and refine messaging.

• Identify opportunities to expand SPS content offerings, such as articles, videos, podcasts, and other formats.

• Provide performance insights and summaries through Looker Studio reports, supporting data-driven decision-making for the Associate Director of Digital Marketing.

• Stay informed about the target audience and market trends, continually analyzing the competitive
landscape to refine strategies and content to stay ahead in the market.

• Identify opportunities to cross-sell or up-sell additional services for SPS.

• Conduct A/B testing on SPS web pages to gather insights and optimize content performance.

SEO Strategy and Website Optimization

• Provide ongoing SEO recommendations to improve website visibility and user experience.

• Monitor SERP rankings and conduct keyword research to inform content updates and optimizations.

• Manage SEO initiatives and lead meetings with our vendors to discuss strategies.

• Analyze internal search results to ensure they meet user expectations and enhance the overall user experience.

• Maintain SEO best practices across all owned digital channels.

• Ensure proper tagging and tracking best practices for SEO and performance analytics.

Other Miscellaneous Tasks

• Possess knowledge of how Google and Bing Ad platforms function to provide support for campaigns if required.

• Foster continuous skill development and professional growth.

• Contributes to sustaining and enhancing an inclusive working and learning environment.

Required:

• Bachelor's degree in Marketing, Communications, or a related field.

• Minimum of 2 years of demonstrated experience in email marketing, social media management, and project coordination.

• Knowledge of social media platforms and experience in page management.

• Ability to contribute to the management and planning of events.

• Working knowledge of GA4 (Google Analytics 4) and Google Tag Manager platforms.

• Team player with excellent collaboration, communication, and writing skills.

• Strong desire for continuous learning, testing new initiatives, and personal growth.

• Proactive problem solver with the ability to work independently.

• Ability to manage multiple priorities and navigate shifting deadlines

Preferred:

• Experience using Pardot or Marketing Cloud.

• Familiarity with digital advertising platforms (Google Ads, Bing Ads, and Programmatic) and campaign management.

• Knowledge of the Coveo platform.

• Proficient in SEO best practices and tools.

• Relevant certifications (such as Google Ads, Google Analytics, etc.).

• Proficiency in Google Looker Studio.

• Familiarity with website personalization tactics, with preferred experience in Salesforce integration and/or Customer Data Platform (CDP).

• Experience with Conversion Rate Optimization (CRO) and enhancing webpages to increase overall leads for the school.

Physical Requirements:

• Typical office or administrative working conditions. Staff is not exposed to adverse environmental conditions. Work is primarily sedentary in nature; there are no special physical demands.

• Must be able to talk, listen and speak clearly on telephone

• Work may require the ability to travel by car, air, and/or rail to local MCPHS and SPS events off-campus.

Apply
Please attach a cover letter and a curriculum vitae/resume. Finalist candidate(s) for this position will be subject to reference checks and a pre-employment background check as a condition of employment.

Applicants must be authorized to work for any employer in the U.S. MCPHS is unable to sponsor, or take over sponsorship of an employment Visa. MCPHS is also not an E-Verify institution.

About Us
Established in 1823, Massachusetts College of Pharmacy and Health Sciences (MCPHS) is the oldest institution of higher education in Boston, a city that is home to many of the world's top universities and healthcare institutions. We are one of the largest and most highly-ranked schools for health and life sciences, and our alumni and faculty continually distinguish themselves in healthcare settings around the globe. MCPHS has more than 7000 students across campuses in Boston's Longwood Medical and Academic Area (LMA), downtown Worcester, MA and downtown Manchester, NH. Our vision is to empower our Community to create a healthier, more equitable world, which we strive to achieve through our core values of integrity, community, engagement, collaboration, support, and innovation.

We offer competitive salaries and excellent benefits that include a substantial contribution toward the cost of medical, vision, and dental insurance, generous time off, retirement and pension plans, and flexible work arrangements to support work/life balance for our employees while supporting the MCPHS strategic plan.

MCPHS is an equal opportunity employer dedicated to ensuring equal opportunity for all members of the University community. We aim to recruit, develop, and retain the most skilled faculty and staff. All qualified applicants will be considered for employment.