Audi and Porsche Beaverton are seeking a dynamic SEO & Digital Advertising Specialist to join our marketing team. This role is critical in enhancing our online visibility, driving targeted traffic, and improving overall digital performance. The ideal candidate will have a passion for digital marketing, a deep understanding of SEO strategies, and experience managing paid digital advertising campaigns for multiple accounts.
Responsibilities: - Develop, implement, and optimize on-page and off-page SEO strategies to improve search engine rankings.
- Conduct keyword research and competitive analysis to identify opportunities.
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and Meta Business Manager.
- Stay updated on industry trends and algorithm changes.
- Plan, execute, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook , and YouTube.
- Create and optimize ad copy, targeting, and landing pages to maximize ROI.
- Monitor campaign performance and adjust strategies as needed.
- Collaborate with the design team to create compelling ad visuals and videos.
- Track and report on SEO and advertising performance metrics.
- Provide actionable insights to improve campaign effectiveness.
- Prepare regular performance reports for the marketing team and stakeholders on a weekly and monthly basis.
- Work closely with the Marketing Manager and other team members to align digital strategies with overall marketing goals.
- Support broader marketing initiatives, including website updates and email marketing campaigns.
- Coordinate with external vendors or agencies as necessary.
Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in SEO and digital advertising, preferably in the automotive industry.
- Certifications: Google Ads, Google Analytics, Meta Certified Digital Marketing Associate.
- Proficiency in SEO tools.
- Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong analytical skills and proficiency in Google Analytics.
- Familiarity with website content management systems.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
We offer the following benefits: - Competitive pay plan
- Medical, Dental, and Vision insurance
- Life insurance
- PTO after 90 days of employment
- Paid Holidays
- Career advancement opportunities
- Employee discount programs
- 401K
If you are looking for the opportunity to be a part of the Audi and Porsche Beaverton family, then apply today.
Sunset Imports is an Equal Opportunity Employer, dedicated to maintaining a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening. We participate in E-Verify.