Digital Marketing Specialist

24 Seven is partnering up with a healthcare technology company to help them find a Digital Marketing Specialist to join their team in Mesa, AZ for this hybrid position. This is a fulltime, direct hire opportunity working 3 days a week onsite that comes with excellent benefits.

Ideal Candidate: will have 3+ years of experience with Google Ads and SEO, excels in lead generation, and has managed large PPC budgets. They are also proficient in Google Ads and well-versed in SEO best practices.

Position Overview:
In this role, you will research, develop, and execute lead generation strategies, with an emphasis on Google Ads, SEO, and digital marketing. Collaborating closely with the Marketing Director, marketing team, Vice President of Sales, President of Sales, and other key stakeholders, you will play a vital role in driving growth. If you thrive on data, are results-oriented, and enjoy experimenting with new approaches to enhance lead generation, brand awareness, and overall marketing efforts, this position is a great fit for you.

Key Responsibilities:

• Develop and implement lead generation strategies to drive high-quality leads for the sales team.

• Create and optimize Google Ads campaigns to maximize ROI.

• Conduct keyword research and optimize on-page SEO to improve organic rankings.

• Monitor campaign performance and provide insights for continuous improvement.

• Collaborate with the content team to align SEO and content marketing efforts.

• Stay up to date with the latest trends in digital marketing, Google Ads, and SEO.

• Use marketing automation tools and CRM systems to nurture and manage leads.

• Track website performance and provide recommendations for improvement.

Qualifications

• At least 3 years of experience with Google Ads and SEO.

• Strong knowledge of lead generation techniques and tools.

• Proficiency in Google Ads.

• Experience with managing large PPC budgets.

• Solid understanding of SEO best practices, including keyword research, on-page/off-page SEO, and link-building strategies.

• Experience with social media advertising.

• Google Ads certification, is a plus but not required.

• Familiarity with design tools (e.g., Canva or Adobe Photoshop, Illustrator), is a plus but not required.