Part time Digital Marketing Specialist - Location: Allentown, Pennsylvania
- Type: Contract
- Job
APR Consulting, Inc. has been engaged to identify a
Digital Marketing Specialist Location: Allentown, PA 18103
Position: Digital Marketing Specialist Pay Rate: $40/hr
Duration: 52 weeks (1 year)
Expected Shift: 10am to 2pm, 20 hrs/week
JOB SUMMARY Local candidates preferred, hybrid schedule.
Ideally, candidates should provide work samples for review and be willing to complete an initial assignment. Not required but appreciated.
SCHEDULE: 5 days per week; approximately 4 hours per day (variable days) -> Part Time approximately 20 hours per week
LOCATION: preferred 3 days on-site & 2 days remote - open to discussion based on location.
Our client is seeking a dependable freelancer to support its digital marketing initiatives with concentration on paid media. While the primary focus will be on the paid social channel, projects may also extend to include paid search or other digital advertising channels.
Responsibilities will vary by project but will involve work in platforms such as Facebook Ad Manager, Google AdWords, Air Table and Smartsheet. Tasks could include campaign setup, ongoing management, budget oversight, reporting, communication, strategy development, and performance audits.
Ideally, candidates should provide work samples for review and be willing to complete an initial assignment.
JOB RESPONSIBILITIES
• Taking direction from the Digital Engagement Specialist, play an active role in launching and managing paid social campaigns throughout each stage of the campaign life cycle, from pre- to post-launch, inclusive of:
• Strategic Planning: Support strategic planning sessions and internal and external partner meetings.
• Project management/Operational Excellence: Managing day to day operations and processes of assigned campaigns.
• Creative Development: Partnering with stakeholders (marketing managers, design team) to develop creative concepts for paid social ad unit types, and then executing builds against them.
• Quality Assurance: Developing and maintaining a campaign QA process to ensure accurate execution, optimization, and performance tracking.
• Budget management: monitoring budget pacing across campaigns and managing budget reallocations.
• Campaign performance: Analyzing campaign performance and tracking, monitoring, and optimizing campaign performance against key KPIs.
• Reporting: Delivering actional analytics reports and insights to internal stakeholders.
• Collaborate with internal stakeholders to create and implement measurement and tracking tools including tracking URLs for digital media placement and data collection streams.
• Work with Digital Engagement Specialist to gather and traffic out CRM Lead Generation campaign creative assets (text, imagery/video) and media tracking elements including tracking URLs, campaign names, etc. to agency partners.
• Perform competitive landscape analysis, audience research, and other market research, as needed
• Troubleshoot, problem solve, and find creative solutions to Digital Media Campaign stakeholders' needs, as needed.
KNOWLEDGE, SKILLS AND ABILITIES (Required / Preferred)
Required
• Minimum of 2 years experience managing paid media campaigns, with an emphasis on paid social
• Proficient in building, launching, and optimizing paid social media campaigns in Facebook Ads Manager
• Proficient with Microsoft Excel, including advanced functions and pivot table analysis
• Self-starter with ability to problem solve and work with minimal guidance
• Ability to handle multiple projects and produce excellent work under tight deadlines
• Ability to be flexible and adapt to change
• Strong project management skills
• Excellent communication skills
Preferred
• Knowledge of online marketing channels (in addition to paid social), most notably paid search and display
• Hands-on experience in building, launching and optimizing paid search campaigns in platforms (i.e. Google Ads, Bing)
• Hands on experience with Google Analytics
• Familiarity with Heap Analytics, a plus
• Familiarity with Salesforce Marketing Cloud (or similar marketing automation tools), a plus
• Active interest in keeping up with social and paid media industries and latest trends
Our client is the one of the largest Healthcare Staffing Provider in the United States, to be assigned at one of their affiliated hospitals/healthcare facilities.
This particular client is requiring that all new hires show proof of vaccination. However, accommodations may be made for those with disabilities or religious reasons who cannot obtain a vaccine.
Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Don't miss out on this amazing opportunity. If you feel your experience is a match for this position please apply today and join our team. We look forward to working with you.