Responsibilities
Marketing Automation & Campaign Execution
- Design, implement, and optimize email marketing campaigns, landing pages, and lead nurture programs in Marketo.
- Leverage audience segmentation, personalization, and A/B testing to drive engagement and conversions.
- Collaborate with sales and demand generation teams to refine lead scoring, routing, and follow-up strategies.
Copywriting & Content Development
- Craft compelling email copy, landing page content, ad messaging, and campaign materials that align with brand voice and audience needs.
- Optimize content for clarity, engagement, and conversion across various marketing channels.
- Contribute to marketing collateral, including brochures, one-pagers, and promotional materials.
Cross-Functional Collaboration
- Work closely with Demand Generation, Content, Brand, and Product Marketing teams to align campaigns with overall strategy.
- Support sales enablement by developing materials that enhance lead conversion and pipeline growth.
Performance Analysis & Optimization
- Monitor and analyze key email and campaign performance metrics to drive data-informed improvements.
- Provide insights on email deliverability, open rates, click-through rates, and lead conversions to optimize engagement.
- Maintain data integrity and ensure marketing automation processes follow industry best practices.
Project Management & Execution
- Oversee campaign execution from ideation to deployment, ensuring assets and content meet deadlines.
- Follow best practices for Marketo campaign setup, testing, and reporting.
- Stay current with marketing automation trends, email marketing best practices, and industry
Requirements
Education
- A degree or relevant certifications in marketing, communications, or a related field is preferred.
- Non-traditional credentials or verifiable skills will also be considered.
Experience
- 3-5 years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments.
- Hands-on experience with Marketo is required.
- Strong analytical skills, with experience using Marketo, Google Analytics, or other marketing analytics tools.
- Familiarity with CRM platforms (Salesforce preferred) and their integration with Marketo.
Skills & Competencies
- Excellent copywriting and content development skills, with the ability to tailor messaging for different audiences.
- Strong understanding of lead nurturing, segmentation, and marketing automation workflows.
- Ability to manage multiple projects and deadlines while maintaining attention to detail.
- Effective collaboration and communication skills to work across teams.
- Knowledge of SEO, paid media, or social media marketing is a plus.
- Experience with Adobe Experience Manager (AEM) or similar CMS platforms is a plus.