Job Type
Contract
Description
Foundation Summary The Robert R. McCormick Foundation envisions a Chicagoland comprised of thriving communities where all individuals have the resources and opportunities to succeed, without regard to income, race, ethnicity, gender, or ZIP code. We invest in people and organizations across the region to develop educated, informed, and engaged communities. The Foundation was established in 1955 upon the death of Colonel Robert R. McCormick, the longtime editor and publisher of the Chicago Tribune. The Foundation's philanthropic investments of more than $1.8 billion to date are currently focused on Chicago's South and West Sides and on the following issues: early childhood education, public safety, community development, veterans, and journalism.
Robert R. McCormick Charitable Trust and designated Cantigny as a public space for education and recreation. Cantigny Park is home to the McCormick House, First Division Museum, formal gardens, picnic grounds, and walking trails. Cantigny is host to numerous special events, concerts, weddings, garden tours, museum tours, lectures, horticulture workshops, fitness classes, and more throughout the year.
Position Summary Cantigny is seeking a Digital Marketing & PR Contractor to join our Communications team and provide strategic execution support for digital advertising, social media growth, and media outreach, reporting directly to Creative Services & Online Community Manager. This role will play a key part in achieving our 2025 marketing goals and advancing our 2030 strategy by driving targeted digital campaigns, increasing brand visibility, and enhancing audience engagement. Responsibilities include managing digital ad campaigns, optimizing content for social media growth, developing media outreach strategies, and implementing best practices to strengthen our overall marketing efforts.
Essential Functions Advertising & Marketing Optimization
- Audit and optimize ad spend for maximum ROI.
- Define and implement best practices for diverse business areas.
Email Marketing & Segmentation
- Assist in transitioning email marketing from Mailchimp to Square.
- Ensure proper segmentation and list-building strategies.
Influencer & Social Media Strategy
- Support influencer program development.
- Facilitate Social Media Roundtable to generate 10+ campaign ideas per quarter.
- Execute expanded First Division Museum (FDM) social media presence.
Public Relations & Media Engagement
- Write press releases and craft media pitches.
- Engage media contacts to secure event and brand coverage.
- Develop a streamlined PR process for future outreach.
Content & Engagement Growth
- Increase social media engagement and digital audience growth.
- Strengthen PR and content strategy to enhance brand visibility.
Requirements
Minimum Qualifications: Education: Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
Experience: 7-10 years
Skills: - Proficiency in analyzing and optimizing ad spend for ROI.
- Knowledge of digital marketing best practices across multiple platforms.
- Proficiency in Mailchimp and Square marketing platforms.
- Ability to develop and execute social media strategies to drive engagement and growth.
- Experience managing influencer partnerships and campaigns.
- Strong writing skills for press releases, media pitches, and content creation.
- Ability to develop and maintain relationships with key media contacts.
- Excellent content development skills for digital platforms.
- Understanding of SEO best practices and content optimization.
- Ability to manage timelines, prioritize tasks, and ensure successful execution of campaigns.
- Proficient in tracking, analyzing, and reporting on digital marketing metrics and KPIs.
- Ability to use data to inform decision-making and optimize strategies.
- Strong verbal and written communication skills.
- Ability to collaborate across teams and work in a fast-paced environment.
- Previous work in destination marketing or parks and recreation is a plus
Working Conditions: This is a contractor position, reporting to the Creative Services & Online Community Manager.
Equal Opportunity Employer Cantigny Park and the Robert R. McCormick Foundation provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, individuals with disabilities, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital and housing status.
Salary Description
$36.00/Hr