3x week onsite in Totowa, NJ is a must
Salary: $110K (not negotiable)
Experience with Google Ads & Bing Ads is a must
Digital Marketing Manager
- Paid Search is key - 75% of the job. Strategizing and executing
- Bing and Google Ads experience are required
- Review and analyze paid ad spending to identify optimization opportunities to increase overall ROAS
- Review and manage campaigns on a daily basis to ensure goals are being met. Make changes as needed.
- Create new campaigns, develop strategy, analyzing market segments, keywords. Write ad copy.
- Daily, weekly, and monthly reporting
- Maintain relationships with Google reps to stay informed on ever changing Google ad formats, best practices, and planning
- Work with SEO agency for keyword research and synergy between paid and organic search
- Update Customer Match list in Google on regular basis. Download Miva customer order info, reformat where needed and upload to Google
- Manage new and ongoing promotions in Google Merchant Center
- Maintain and optimize product shopping feeds
- Make daily spend budget adjustment with recommendations and execution
- Contribute to new product opportunities based on search/keyword data; make recommendations
- Conversion analysis including call conversions/recordings and form submissions