Digital Marketing Manager
About Creatable
Creatable is the leading creator marketing platform for ecommerce, enabling brands to sell with external influencers and internal salespeople on site and on social, at scale. Creatable works with top brands such as Ulta Beauty, GAP, Samsonite, and many more.
About the Role
Creatable is seeking a Digital Marketing Manager who will be responsible for developing and implementing strategies that promote Creatable through various marketing channels. The role will report directly to leadership and collaborate with stakeholders to execute on all marketing initiatives for the company.
This passionate individual has executed fully integrated content and social media marketing campaigns for several years in a previous marketing role at an ecommerce company, SaaS platform for ecommerce, or digital marketing agency, and understands the importance of owned, earned, and paid media. In addition, this tech savvy and business-oriented person possesses the creativity and ability to produce excellent written, video and vector graphic/image content, has a firm understanding of digital marketing, and knows how to execute marketing efforts in a structured method.
The role incorporates marketing to both brands, across multiple channels, and creators, primarily via social and community cultivation, as further outlined below.
Responsibilities
- Work closely with the leadership team to determine, organize and schedule marketing priorities
- Acquire and manage signups
- Copywriting (website content, social posts, case studies, newsletters, press releases, success stories, ad creative) and hands-on publishing to all channels
- Trade show & event planning and coordination
- Grow and cultivate Creatable awareness and reputation on Linkedin, Linkedin groups and other social media accounts
- Manage and market within ecommerce and other tech partner ecosystems
- Grow and cultivate Creatable awareness and reputation on review sites
- Apply for and generate awards for Creatable at industry/prominent forums
- Ideate and direct creator marketing campaigns to market the Creatable platform
- Ideate and direct the continuous development and growth of the Creatable website
- Ideate and execute on paid media campaigns (LinkedIn, Google Ads, programmatic, social media)
- Ideate and execute on email marketing campaigns within Hubspot
- Track all campaigns and website activity using Google Analytics & Hubspot
- Manage internal and external stakeholder relationships and expectations through structured reporting and communication
Requirements
- Bachelors or higher degree in a related discipline
- Proficiency with design tools: Figma, Photoshop, Illustrator, Canva, After-effects
- Proficiency with ad platforms: Google, Meta, TikTok, LinkedIn
- Proficiency with marketing software: Hubspot, Buffer, Hootsuite, Sendgrid
This role comes with high expectations and is very hands-on. If you feel you have what it takes to execute on all of the above within a high-paced, fast-growing startup environment, we'd love to hear from you.
The role is full-time for the San Diego office (min 3 days in-office hybrid model), and offers healthcare, stock options and other benefits.