Digital Marketing Manager

Location: New York City

Reports To: Owner/Head of Business Development

We are seeking an experienced and data-driven Digital Marketing Manager to lead and scale the digital business of our luxury jewelry brand. This role is critical in driving online revenue growth, enhancing the customer experience, and optimizing our digital platforms to reflect our brand's unique positioning in the fine jewelry market.

As Digital Marketing Manager, you will own the digital customer journey-from site optimization and digital marketing to data analytics and customer retention-ensuring every touchpoint aligns with our brand's luxury ethos while delivering measurable business impact.

• E-commerce Site Management: Oversee daily operations of our e-commerce platform (Shopify or similar), ensuring a seamless, visually compelling, and conversion-optimized shopping experience.
• Growth Strategy: Develop and execute growth strategies to increase online sales, average order value (AOV), and customer lifetime value (CLV).
• Digital Marketing Coordination: Collaborate with internal and external teams to drive paid media (Google Ads, Meta Ads), SEO, email marketing, and affiliate programs to maximize traffic and conversion.
• Analytics and Optimization: Use GA4, Shopify analytics, and other tools to analyze customer behavior, identify trends, and implement continuous improvements to enhance site performance and KPIs (conversion rate, bounce rate, revenue per visitor).
• User Experience (UX): Partner with creative and development teams to refine UX/UI, ensure luxury-level product presentation, and implement A/B testing to validate improvements.
• Inventory and Product Management: Coordinate with operations and merchandising to ensure accurate product listings, inventory syncs, and promotional readiness.
• Customer Journey Enhancement: Oversee CRM and email marketing to nurture relationships, drive loyalty, and increase repeat purchases.
• Cross-functional Collaboration: Work closely with Creative, Marketing, and Operations to align digital initiatives with broader brand and sales strategies.
• Reporting and Forecasting: Deliver regular performance reports with actionable insights to leadership, highlighting opportunities for growth.

• 2+ years of experience managing e-commerce for a premium or luxury brand, preferably in fashion, accessories, or fine jewelry.
• Deep understanding of Shopify (or similar platforms), GA4, digital marketing tools, and CRM systems.
• Strong analytical skills with a track record of driving growth and improving key e-commerce metrics.
• Aesthetic sensibility and attention to detail aligned with a high-end brand experience.
• Excellent project management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with a proactive, solutions-oriented mindset.

• Experience in high-AOV or luxury retail, with an understanding of the digital customer journey in this space.
• Familiarity with tools such as Klaviyo (email), and digital asset management platforms.
• Background in international e-commerce expansion (if relevant).

• A highly optimized website delivering increased conversion rates, AOV, and overall sales.
• Seamless collaboration with creative and marketing teams to amplify brand voice online.
• Continuous improvement of digital performance through data-driven insights.
• Enhanced customer satisfaction and retention.