Digital Marketing Manager
Location: Miami (Hybrid, 3-4 days per week in-office, Brickell)
Compensation: $80,000 per year plus $10,000 Annual Retention Bonus = $90,000
Reports to: Head of Marketing + CEO
About Silver Mirror
Silver Mirror is a results-driven facial bar redefining modern skincare. With locations in NYC, DC, and Miami, plus our own expert-formulated product line, we blend personalized service with cutting-edge technology in a fast, affordable format. Our mission is simple: great skin, no fluff-and our content should reflect that.
We're looking for an organized, hands-on, and detail-oriented Digital Marketing Manager to manage, execute, and coordinate our marketing initiatives across multiple channels. This role is less about high-level strategy and more focused on effectively managing various marketing components-from ad buys to PR relationships, overseeing asset production, campaign creation, and managing our content calendar.
What You'll Do
Content Calendar Management & Execution
- Maintain and execute a rolling 3+ months content calendar across Instagram, TikTok, email, blog, and website, aligned to promotions, events, and spa activities.
- Oversee Marketing Coordinator with internal teams (spa managers, estheticians) to gather ideas, produce assets, and ensure timely posting of content.
- Ensure content is accurate, timely, consistent, and aligned with marketing goals.
Campaign & Asset Coordination
- Oversee the development, coordination, and execution of campaigns for promotions, events, product launches, membership pushes, and new spa openings.
- Manage timelines and deliverables, ensuring creative assets are produced on time and on budget, coordinating freelance designers, photographers, or agencies as needed.
- Maintain organized asset libraries for easy access across the team and external partners.
Advertising & Promotions Management
- Coordinate digital ad buys (Meta, Google, TikTok), relationships with ad firms, and out-of-home advertising placements.
- Manage promotional campaigns in collaboration with landlords and local retail businesses, ensuring seamless execution and cross-brand consistency.
- Set up and manage referral programs, affiliate marketing initiatives, and loyalty programs.
PR & Community Relations
- Manage PR needs for Publicist
- Organize street team initiatives and grassroots marketing efforts to build local brand presence and customer acquisition.
- Oversee relationship with landlords, BIDs and other local organizations
Performance Tracking & Optimization
- Monitor and report on marketing performance across all platforms, ensuring clear visibility into KPIs (engagement, reach, clicks, conversions, bookings).
- Provide monthly dashboards and insights, adjusting execution based on performance data.
Multi-Location Coordination
- Customize and execute localized content, promotions, and campaigns that resonate with individual spa communities in NYC, DC, and Miami.
- Communicate closely with local spa teams to gather feedback, coordinate asset creation, and ensure timely implementation.
Additional responsibilities include but are not limited to:
- Organizing and analyzing member surveys
- Managing publicity and media relationships
- Setting up and improving Yelp and Google reviews
- Coordinating landlord cross-promotions
- Developing B2B partnerships
- Managing events and promotions with local offices
- Cross-branding with other retail businesses
You're a Great Fit If You
- Have 5+ years experience managing multiple marketing projects simultaneously across digital channels (beauty, wellness, lifestyle, or consumer services preferred).
- Are a high energy, driven individual that thrives in fast-paced environments where your attention to detail, organization, and ability to multitask are critical.
- Have hands-on experience managing content calendars, ad buys, campaigns, and asset production.
- Write clear, effective, and engaging copy across social, email, and website platforms.
Bonus Points For
- Experience managing PR and influencer relations.
- Familiarity with digital marketing tools (Meta Ads, Google Ads, Klaviyo, Yelp).
- Experience with B2B Sales
Perks
- Free monthly facials (your glow equals brand alignment)
- Employee discounts on skincare products
- Opportunity to grow within a rapidly expanding wellness brand
How to Apply
Send your resume, 2-3 examples of recent work (campaign calendars, content examples), and a short note explaining your favorite current skincare or beauty brand and why.