Location: Charlotte, Brands HQ
Reports To: Director of Marketing
About Relentless Brands
Relentless Brands is the powerhouse behind two of the nation's fastest-growing franchise concepts: ISI Elite Training and The Plunge House . We're not just in the fitness and wellness space-we're redefining it, with aggressive national expansion and a commitment to building category-leading brands.
We do things differently here: bold, fast, and with extreme ownership. We move quickly, set high standards, and care about performance and people. If you crave vertical growth and want to be part of something massive, you'll thrive here.
About the Role
This is not a marketing manager job for someone who wants to just "manage a team" or check boxes. We're looking for a true unicorn who can own and operate all things digital marketing and social media-across both Relentless Brands corporate channels and on behalf of our Franchise Partners nationwide.
You'll be planning, building, optimizing, and deploying paid ads (Meta, Google) for local and national campaigns, creating high-impact content in Canva, and obsessing over both direct response copy and brand consistency. You'll not only shape our digital voice but actually drive revenue and leads for our locations and partners-measured in real results, not just impressions.
You'll have the autonomy and authority to take action, solve problems, and implement what works. We're looking for someone with fresh ideas, a strong will to win, massive urgency, and zero fear of failing or iterating. You must love moving fast, communicating clearly, and taking ownership from concept to campaign reporting.
What You'll Do
- Own and execute the entire social media presence for Relentless Brands and each Franchise Partner. Plan, schedule, and publish engaging organic content across Instagram, Facebook, LinkedIn, and TikTok, with a direct-response mindset.
- Directly run and optimize paid media campaigns (Meta Ads, Google Ads) for both brands and Franchise Partners-building audiences, writing and testing copy, designing creative, managing budgets, and reporting on performance.
- Ideate, design, and launch original content using Canva and social media tools-everything from brand storytelling to promotions to high-converting ad graphics and videos.
- Work hand-in-hand with the Director of Marketing to align on big-picture strategy while fully owning daily tactical execution, always with an eye toward driving measurable ROI.
- Support Franchise Partners directly by building, deploying, and optimizing their local digital campaigns, ensuring their locations succeed and grow. You'll be the subject matter expert and doer-not just the advisor.
- Track, analyze, and act on campaign and channel performance-not just to report, but to relentlessly optimize and improve.
- Jump on new digital trends, tactics, and platforms ahead of the crowd, testing quickly and scaling what works.
- Communicate proactively with internal teams, Franchise Partners, and vendors, keeping everyone in the loop and moving forward.
- Problem-solve with ingenuity. When something doesn't work, you get creative and pivot-fast.
- Protect the Relentless Brands standard at all times-raising the bar for brand voice, creative, and performance in every campaign.
Who You Are
- Action-taker-you operate with autonomy, urgency, and initiative. You don't wait to be told-you anticipate, communicate, and execute.
- Strong communicator-clear, concise, confident. You're comfortable interacting with Franchise Partners, leadership, and vendors, and your writing reflects the brand.
- Detail-oriented multitasker-you thrive managing multiple accounts, channels, and projects at once, without missing the details.
- Low need for structure-you figure things out, improvise, and bring solutions instead of problems. You love the "build" phase and don't get bogged down by ambiguity.
- High ingenuity-creative marketer, quick to test, quick to iterate, and always ready with a new idea.
- Sales-driven mindset-you care about results, not just reach. You know how to turn a click into a lead, a lead into a member, and a member into a fan.
- Direct response copy and creative are your wheelhouse. You understand what gets people to take action-and you're confident enough to put your work into the world and learn from the results.
- You want to grow. As we scale, so will your opportunity-this is a role built for vertical mobility, not a static marketing seat.
What You Bring
- 2-4 years hands-on experience in digital marketing, media buying, or social media management (multi-brand or franchise experience a major plus)
- Deep experience running and optimizing paid campaigns in Meta Ads Manager and Google Ads for multiple locations or business units
- Track record of building, managing, and growing organic and paid social channels for both brands and local business accounts
- Advanced Canva skills (portfolio required); basic video editing a strong bonus
- Data-driven: you can track, analyze, and report with fluency in all key digital KPIs
- Excellent writing, direct response copy skills, and the ability to communicate with confidence and clarity
- Experience using tools like Later, Hootsuite, HubSpot, Klaviyo, or similar
- Comfortable with the pace, pressure, and ambiguity of a rapidly scaling startup
- Strong collaborator who knows how to build relationships and get buy-in quickly
Why Join Us
- Unmatched vertical growth-build your own path in a company scaling from startup to national leader
- Massive ownership-your work drives real revenue and makes a visible impact every day
- Direct seat at the table on the marketing team, working with decision-makers who value speed, new ideas, and extreme accountability
- No bureaucracy-just bold ideas, fast action, and real results
- Competitive salary + performance bonus + benefits
- Opportunity to shape the digital voice and brand presence of two category-leading companies and their Franchise Partners
If you're driven, creative, and ready to do what it takes to win-for yourself and for the brands you represent-apply now.