The Manager, Paid Media contributes to delivering an impactful omni-channel media strategy to support short-term promotional sales and long-term brand growth for HD Supply. The ideal candidate will bring thought leadership to the planning process while also managing the relationships with external media agencies. This role manages the execution of our advertising media strategy, ensuring the company is receiving the greatest return on its advertising investments.
Responsibilities (and other Duties as Assigned)
- Support the Marketing strategies through Media & Measurement and partner with our media agency in developing plans (inclusive of owned, shared, and earned media) and omni-channel paid media strategies
- Partner with leaders across Marketing, eComm and Data Analytics on consumer segmentation and media attribution.
- Track media spending across all business units: identify and resolve budget discrepancies with our media agency; manage and process media invoices; regularly communicate budget status and issues
- Report on media activity through regular summary reports; coordinate communications with media agencies; coordinate and participate in meetings; review proposals and provide POVs
- Work with internal partners to ensure data and creative assets are actionable, updated and on-brand.
- Support incremental media initiatives, as needed by senior leadership and our merchandising partners
Education, Experience & Certifications
- 5+ years of experience in media planning and buying or related role required
- Bachelor's degree in Marketing, Communications, or related field
Functional Skills
- Programmatic advertising planning and buying experience
- Audience segmentation experience
- Microsoft Office proficiency
- Adobe Analytics proficiency
- Media management software experience, including Google Merchant Center, Adobe Advertising and others.
- Analytical Skills: effectively uses data to generate insights for operations excellence
- Planning & prioritization: highest impact, highest value
- Financial & business acumen
- Communicates effectively and candidly
- Problem solving; ability to use rigorous logic to solve problems with innovative effective solutions
- Process improvement: strive to continually improve
- Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
- Ability to effectively communicate, inform, and influence senior leaders
- Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects