Company Description
Sea-based skin and hair care for men. BECOME THE MERMAN.
The Merman Co. creates nutrient-rich products that heal, protect, and refresh men's skin and hair for long days in the ocean, on the beach, and under the sun. With clean ingredients and a signature sea breeze aroma, we bring coastal self-care, style, and confidence to men who live boldly and look incredible.
Role Description
This is a hybrid full-time position for a Digital Marketing Director based in Orange County, CA, with partial work-from-home flexibility. You will be the strategic lead for all things digital-from content to conversion. You'll manage and execute digital marketing strategies, direct social and influencer campaigns, oversee e-commerce performance, and ensure strong brand alignment across every customer touchpoint.
We're looking for someone who thrives in an aesthetic, results-driven environment, understands how to generate attention and loyalty online, and is excited to help scale a fast-growing, unconventional men's brand.
Key Responsibilities
- Own and evolve the digital marketing strategy, with an emphasis on content performance, influencer outreach, and sales conversion
- Manage and grow our social media presence across TikTok, Instagram, YouTube, Facebook, and Snapchat
- Track and optimize paid ad performance (Meta, Google, TikTok)
- Coordinate product drops, launches, brand campaigns, and giveaways
- Build and manage email + SMS marketing campaigns
- Oversee influencer relations, from PR gifting to brand deals and affiliate programs
- Analyze web and e-commerce performance using tools like Shopify, Klaviyo, and Google Analytics
- Collaborate on content shoots, brand visuals, and creative storytelling
- Maintain strong, consistent brand identity and voice across all platforms
Qualifications
- Proven experience in digital marketing, with a strong focus on e-commerce, social strategy, and performance metrics
- Proficiency in ad platforms (Meta, TikTok, Google), influencer management, and email/SMS campaign management platforms
- Strong understanding of brand building and aesthetic-driven marketing
- Excellent communication and project management skills
- Highly organized, self-motivated, and able to adapt in a fast-paced, founder-led environment
- Experience in beauty, skincare, or lifestyle CPG is a plus
- Bachelor's degree in Marketing, Business, or related field preferred (not required)
Compensation & Schedule
We rely on market indicators and consider your background, skills, and experience to determine your compensation in the market range. Bonus eligibility varies by role and is determined based on the position's impact and contribution to our strategic goals.
Pay Range
$70,000-$75,000 USD
Full-time salaried role with flexible hours (estimated 40 hours/week), hybrid in-person/remote structure with bonus opportunities based on revenue growth and campaign performance.