Work Location & Hours This position will report onsite to the Corporate Headquarters location in Springfield, Oregon and is possibly eligible for a hybrid onsite and remote work arrangement for those who meet the program requirements. The successful candidate will need to be available to work Monday through Friday from 8:30am to 5:30pm, with a regular Wednesday onsite schedule.
Compensation - Base Salary: The full salary range for the Digital Marketing & Data Analytics Strategist position is $31.60 to $47.70 per hour, with new hires generally starting between $34.20 to $42.30 per hour, based on relevant knowledge, skills, education, and experience. This range will be converted to semi-monthly ranges for full-time employees.
- Annual Incentive: In addition, all SELCO team members receive an annual incentive based on how well SELCO meets the prior year's strategic business goals. This incentive is calculated using the team member's prior year eligible earnings and ranges from 0%-12% (with the average payout over the last five years being 11.07%).
Benefits Our team's well-being is a priority, and we're proud to offer a comprehensive and holistic benefits package for team members and their families.
- Medical, dental, vision, long-term disability, and life insurance
- 401(k) retirement plan (with guaranteed employer contributions)
- Paid time off for personal and volunteer hours, as well as 10 paid holidays per year
- Additional programs and benefits include wellness and educational reimbursements, an employee assistance program, discounted rates on select SELCO services, and more.
Check out our complete benefits list here.
Position Overview Work in a collaborative team environment to conceptualize, implement, and measure the effectiveness of digital marketing communications and campaigns using web, email, digital banking, and other digital channels and tools. Collect and analyze data from various sources to identify trends, report results, target audiences, and for other purposes. Serve as primary data analyst and subject matter expert for digital channels and software. Participate in projects related to SELCO's digital marketing channels and user experience.
SELCO Core Essential Functions - Demonstrate adaptability and leadership skills, and uphold SELCO's Mission Statement, Corporate Values, Service Promises and Exceptional Customer Service Standards.
- Adhere to federal and state regulations, SELCO policies, confidentiality requirements, and other compliance obligations.
- Interact with internal and external customers in a warm and friendly manner, demonstrate a sincere interest and willingness to help.
- Consistently achieve individual performance goals and contribute to department and organizational objectives.
- Represent SELCO with a high level of integrity and professionalism.
- Adapt to and support change to accomplish SELCO's goals and objectives.
- Actively participate in and/or lead required meetings and trainings.
- Perform other duties as assigned.
Position-specific Essential Functions - Conceptualize, build, implement, and analyze effectiveness of digital marketing campaigns to meet marketing and organizational goals.
- Apply best practices to create single and automated campaigns using one or more digital platforms including email, digital banking, website, and others as needed
- Leverage data and digital platform resources to build journey maps, identify target audiences, measure effectiveness, and analyze results.
- Recommend strategies, such as A/B testing, segmentation, and personalization, to test and improve campaign effectiveness.
- Monitor and share digital marketing best practices, results, and trends.
- Collect and analyze data from internal data warehouse and other sources to inform and support marketing initiatives.
- Collect and analyze member data and make recommendations to target member campaigns through digital and other channels.
- Work with internal teams to identify data needed to build reports and dashboards.
- Track and report results of marketing campaigns and provide data-informed recommendations to improve results.
- Collect and analyze membership and other data to inform and support product and service development efforts.
- Assist in managing search engine optimization and produce reports and analytics.
- Serve as back up resource for posting urgent announcements on SELCO's website and other appropriate digital channels in the event of unanticipated closures, delays, and service outages.
- Serve as research subject matter expert and technical advisor for digital channels.
- Represent Marketing actively participate in and/or lead strategic business initiatives and projects as requested.
- Demonstrate creative and innovative thinking and foster this environment with team members.
Skills and Abilities The position requires:
- Strong data analytics capabilities, including experience working with data and analytics tools to identify trends, report outcomes, and provide recommendations.
- Ability to analyze data using Google Analytics, Excel, PowerBI, or similar software.
- Ability to conceptualize, design, build, and analyze performance of website, email, and digital banking communications and campaigns.
- Ability to use website content management, email delivery, and digital banking marketing software, particularly Optimizely, Salesforce Marketing Cloud, and Lumin.
- Familiarity with search engine optimization and use of online platform measurement tools such as Siteimprove, Google Analytics, Google Tag Manager, and Looker.
- Exceptional customer service skills by using the GVAL-HI approach to providing service. Greet people. Value them. Ask how you can help. Listen. Help them. Invite them back.
- Effective communication and active listening skills through all methods of interaction (e.g. in person, via phone, and in writing).
- Excellent computer and software skills, including Microsoft Office 365 applications.
- Strong interpersonal skills with the ability to work collaboratively with others.
- Excellent time management, prioritization, and organizational skills with a high level of initiative, accountability, and flexibility to adapt to changing business needs and deadlines.
- Strong problem resolution and problem prevention skills.
- Willingness and ability to receive, give, and apply coaching and feedback.
- Ability to work accurately with close attention to detail.
- Strong analytical skills and ability to use experience-related knowledge and good judgment to make sound, logical decisions.
- Ability to maintain confidentiality of sensitive information.
- Work ethic that includes dependability, punctuality, and a professional appearance and demeanor.
- Ability to perform and complete tasks despite background noise and interruptions.
Education and Experience - High school diploma or equivalent; and
- Bachelor's degree in Marketing, Business, Journalism, Communications, or equivalent related experience; and
- At least three (3) years of experience in a digital marketing position responsible for data analytics and/or the creation of digital marketing campaigns; and
- Financial institution experience preferred; and
- Must be bondable.
Physical Demands While performing the job duties, approximately 80% of the time is spent stationary, with the remaining time spent moving around work areas. Frequent communication occurs in person, over the phone, and in writing. This position requires the ability to view a computer screen and interpret printed materials and other documents. This position requires the ability to lift and transport up to 5 pounds, and there is an occasional need to stoop, kneel, or reach to access documents, equipment, and supplies.
Interaction and Work Environment Reports to: Web & Digital Marketing Manager
Work areas are inside in a climate-controlled environment with background noise.
Material and Equipment Used Computer, phone, scanner, copier, fax machine, web camera, tablet, and general office supplies
Acknowledgement I have received and reviewed a copy of the Digital Marketing and Data Analytics Strategist job description. I understand that this job description is not a contract of employment and in no way changes the at-will nature of the employment relationship with SELCO Community Credit Union.