CIDAN Machinery Group is a global leader in the sheet metal machinery industry, with our strategy to be a one-stop-partner for all sheet metal fabricators. We are seeking a talented and experienced individual to join our diverse and collaborative team. Digital Marketing & Content coordinator will focus on executing and optimizing the below operations (but not limited to) CIDAN Machinery Group offers an extensive line of sheet metal machinery for virtually every aspect of sheet metal working. When it comes to bending, rolling, cutting, and forming metal - we have the technology, innovation, and state-of-the-art equipment. With over 100 years in the sheet metal machinery industry, our team consults on companies setting up shop layouts, fulfilling orders, optimizing processes, and much more. Learn more about our business at
Key Responsibilities - Conduct competitive analysis to evaluate strengths and weaknesses
- Product Positioning & Messaging (using marketing channels)
- Market the product's /Companies unique value proposition and market differentiation
- Go-to-Market Strategy, Plan and execute product launches, through our marketing channels
- Create marketing materials, including website content and sales collateral
- Content Creation & Video Production
- Sales Enablement, Equip sales teams with necessary marketing material
- Performance Measurement & Analysis (lead source and social media reflection)
- Track the effectiveness of marketing campaigns and product launches.
- Analyze outcomes to identify areas for optimization and improvement
- Tradeshow support
- Build and execute email marketing campaigns in Zoho Campaigns
Required Skill Sets & Qualifications - Strong analytical and organizational skills, with attention to detail
- Excellent communication and interpersonal skills
- Experience with video production and editing (Adobe Premiere Pro, Final Cut Pro, or equivalent)
- 2-3 years' experience on CMS (WordPress or similar)
- Basic design skills (Adobe Creative Suite)
- Bachelor's degree in marketing, or a related field
- Travel up to 15% both domestic and international
Personality Traits - High Energy & Self-starter
- Solution focused, identify both challenge and solution
- Resourceful & Ability to work in a cross functional team environment (local and Global)
- Self-Aware and is accountable
- Organized
Benefits: - Competitive Salary
- Bonus structure
- Competitive vacation (PTO)
- Health Benefits
- 401(k) match
- Company Expense Account