Digital Marketing Campaign Coordinator

Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT'S THE STORY?

You are an organized, strategic, creative, and analytical marketer who wants to impact all stages of the digital marketing funnel and customer journey. Learning from seasoned channel experts, this role is ideal for anyone wanting to refine their digital marketing skill set by supporting the delivery of brand, product, and commercial initiatives/campaigns. You have a knack for organization and are highly collaborative. You will be partnering with a wide range of cross-functional regional and global stakeholders, aiming to bring to life the digital strategy for the Dr. Martens Americas' digital organization.

THE GIG

The Digital Marketing Campaign Coordinator will report to the Director, Digital Marketing while supporting digital campaign coordination and project management for the wider digital marketing team in partnership with cross-functional partners in site/merchandising, retail, and brand marketing. Day-to-day support will adjust seasonally based on go-to-market cadence and digital marketing team needs. Role responsibilities include:

Project Management - 80% of role

• Collaborate with global and regional brand, digital, site merchandising/content/operations teams.
• Coordinate, track, and document regional execution plans within our project management system (Asana) for brand, product, and commercial initiatives that require digital marketing support.
• Track and organize campaign materials, proactively update calendars and communicate details and updates to appropriate team members.
• Collaborate cross functionally to align on campaign dates, featured product and associated creative assets and messaging.
• Event and meeting coordination and/or note-taking.

Digital Channel Support - 10% of role

• Support channel execution on a pre-determined and as-needed basis (with prior training) for specific digital channels inclusive of potential coverage support on key holidays (i.e. Thanksgiving, Black Friday, and Cyber Week).

Reporting & Ad-Hoc Projects - 10% of role

• QA support for digital channels where needed (i.e. promo code functionality, customer journeys).
• Ad hoc research assignments to support campaign development and briefing.
• Ongoing competitive and best in class marketing and footwear/fashion industry/channel insight gathering to arm the digital marketing team to optimize internal programs.

THE STUFF THAT SETS YOU APART

• Proven experience with a media agency, E-Commerce, or marketing organization (knowledge of affiliate and paid media channels a plus).
• Interest in strengthening their digital marketing, paid media and/or e-commerce expertise.
• Cross-functional collaboration with excellent communication skills.
• Strong organization, proactiveness, attention to detail (experience with Asana and JIRA a plus).
• A passion for digital media, testing methodologies and optimization (experience with Google, Bing, Meta, TikTok engines a plus).
• Analytical and data-driven mindset (experience with Google Analytics 4 or comparable analytics tools a plus).
• International travel: 0%; domestic travel: 0%.
• Ability to work at a standard computer set up 40+ hours per week, with or without accommodations.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork
• You'll be a proud custodian to our DM's culture, embodying what we stand for and encouraging others to do the same
• You'll help build a highly engaged team - ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you'll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You'll lead the way and role model on all things DE&I & wellbeing

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Amazing Portland based office & rooftop
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program - for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.