Robert Half Marketing and Creative is working with a client in the Real Estate space who is looking to hire a Digital Marketing Associate. This is a direct hire position that is HYBRID in Atlanta.
- Develop and execute digital advertising campaigns across paid search, display, social media, and programmatic platforms to generate qualified leads.
- Use customer data and behavioral insights to create targeted campaigns that improve engagement and enhance the customer experience.
- Partner with teams across the company to ensure marketing strategies support broader business objectives.
- Monitor campaign performance and continuously optimize based on KPIs such as CTR, conversion rate, cost per lease, and ROI.
- Stay up-to-date with trends, tools, and innovations in digital advertising and multifamily marketing.
- Guide the development of ad creatives and messaging that speak directly to our audience.
- Maintain brand integrity and ensure compliance with legal and advertising standards.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's preferred.
- 3+ years of hands-on experience in digital advertising.
- Expert in Google Ads and Google Analytics
- Strong analytical skills with the ability to turn data into actionable insights.
- Creative mindset with a track record of delivering impactful marketing campaigns.
- Proficiency in digital marketing platforms, CRM systems, and analytics tools.
Real Estate Experience is preferred