Job Title: Digital Marketing Analyst
Location: Hybrid Schedule in Newport Beach, CA (Preferred) or New York, NY
Duration: 6-Month Contract with potential to convert FTE
Job Description:
We're working with a globally recognized leader in the financial space that is investing heavily in digital transformation-and they're looking for a Digital Marketing Analyst to join their high-performing team.
This is an exciting opportunity to turn marketing data into actionable insights that directly influence global strategy. You'll play a key role in optimizing campaign performance, building data-driven reporting tools, and enhancing marketing effectiveness across channels.
What You'll Do:
- Analyze marketing performance across digital, social media, email, and traditional channels
- Build and manage reports, dashboards, and presentations that highlight key performance metrics
- Deliver insights and recommendations to improve ROI and campaign results
- Troubleshoot and ensure accuracy across all marketing datasets and platforms
- Collaborate cross-functionally with marketing, sales, and product teams to support key initiatives
- Conduct ad hoc analysis to answer high-priority business questions
What You'll Bring:
- 3-5 years of experience in marketing analytics or performance reporting
- Bachelor's degree in Data Analytics, Applied Computer Science, Information Systems, or a related field
- Proficiency in SQL and Python for data analysis and database interaction
- Experience with marketing tools like GA4, DV360, SA360, or Marketo
- Familiarity with Google Tag Manager (GTM)
- Strong skills in Excel for data modeling and reporting
- Experience with Snowflake, Jupyter Notebook, Power BI, or Looker Studio is a plus
- Ability to translate complex data into clear, impactful insights for both technical and non-technical stakeholders
Desired Skills and Experience
SQL
Python
Google Tag Manager
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan.