Description Summary: The Digital Marketing Analyst has strong analytic and statistical capabilities with an expertise in translating data into meaningful market and consumer insights. The successful candidate is knowledgeable in market research and CRM, website, online brand management, SEO analytics, etc. The Digital Marketing Analyst reports to the Director, Digital Marketing. The position will be located in our corporate offices in Danbury, CT with a hybrid schedule (3-4 days onsite and 1-2 remote)
Responsibilities: 1.Collaborates with marketing team and other stakeholders to drive success and growth of digital channels
2.Recommends measurements and strategies using data to drive business decisions resulting in achievement of Nuvance Health objectives
3.Proposes and manages market research projects to generate consumer insights in support of improved marketing strategy and planning
4.Undertakes continuous analysis of competitive environment and consumer trends, communicates trends and learnings to stakeholders and provides strategic recommendations as appropriate
5.Query datasets and aggregates disparate data across systems to bring insights and trends to influence marketing campaigns, creative and investment decisions
6.Conducts quantitative analysis and modeling, extracts insights from data and develops and delivers presentations to a large variety of audiences
7.Compiles, analyzes and distributes timely reports on recurring and completed campaigns incorporating relevant KPIï s. Develops insights based on trends for further consumer journey development
8.Conducts regular QA assessments of all CRM activities to ensure optimal results for digital campaigns, including acquisition, retention, reactivation and promotional activities
9.Analyze audience segments to increase personalization capabilities and uses demonstrated best practices to ensure optimal delivery of results in multiple digital channels
10.Trains, coaches and counsels team members to measure ROI and KPIï s as related to digital engagement initiatives
11.Assesses market trends and reports on findings and translates data into meaningful market and consumer insights
12.Communicates research and analytical findings to be incorporated into written, visual, digital, e-mail and audio content/formats that inspire and encourage desired actions by key audiences
13.Demonstrates regular, reliable and predictable attendance
14.Maintains and models Nuvance Health values
- Performs other duties as required
Education/ Skills /Experience Bachelors degree in Marketing, IT or equivalent experience
Minimum four (4) years of experience working in a marketing environment or marketing/digital/interactive agency preferred
Strong in conducting complex analysis - gathers data resourcefully, conducts quantitative and qualitative analysis independently and effectively
Strong familiarity framing and structuring a problem
Strong in seeking insights - extracts insights from data/analyses, translates findings into practical recommendations
Proficient in data visualization and dashboard creation
Proficient in all Google suite products (Analytics, Search Console, Looker)
Familiarity with Tableau and/or Power BI (preferred, not required)
Able to work autonomously, but also collaboratively on projects
Experience working with Customer Relationship Management (CRM) platforms
Excellent time/project management skills
Company: Nuvance Health
Org Unit: 1808
Department: Marketing
Exempt: Yes
Salary Range: $28.78 - $53.45 Hourly
We are an equal opportunity employer
Qualified applicants are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other classification protected under applicable Federal, State or Local law.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation or our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact Human Resources at (for reasonable accommodation requests only). Please provide all information requested to ensure that you are considered for current or future opportunities.