Company Description
Founded in 2009 and based in the US, STRATA originated from a rich Peruvian textile heritage. The brand began by merging quality with a progressive approach through its initial collection of denim. Today, STRATA operates through two distinct divisions: Mainline, offering luxury products with a raw edge, and Black Label, focusing on premium garments tailored for the music industry. With a commitment to detail, quality, and craftsmanship, STRATA continues to evolve while staying grounded to its cultural origins.
Role Description
This is a 1099 Independent contractor position, hybrid role (as needed for in person meetings with marketing team) for a Digital Marketer located in Miami, FL area. The Digital Marketer will be responsible for daily tasks such as managing and executing social media marketing strategies, generating leads, conducting web analytics, and overseeing various digital marketing campaigns. The role requires collaboration with different teams to enhance brand presence and engage with the audience effectively.
Duties
- Plan and execute online marketing campaigns across channels like social media, email, SEO, and paid ads.
- Create and manage content to engage audiences and build brand awareness.
- Optimize websites for search engines (SEO) and improve conversion rates (CRO).
- Manage social media accounts and online advertising (PPC).
- Track performance using analytics tools and adjust strategies based on data.
- Conduct market and competitor research to stay ahead of trends.
- Collaborate with other teams to align marketing with business goals.
Qualifications
- Social Media Marketing and Digital Marketing skills
- Experience with Lead Generation and Marketing
- Proficiency in Web Analytics
- Excellent written and verbal communication skills
- Bachelor's degree in Marketing, Business, or related field
- Experience in the fashion or music industry is a plus