We are seeking an experienced Digital Fundraising Associate to work with nonprofit clients seeking to raise more money and fire-up constituent engagement. In this role, you will help guide organizations in building strong brands and implementing impactful fundraising campaigns. You will bring strategic thinking and hands-on expertise to help clients leverage digital tools and achieve measurable results.
Responsibilities: - Client Collaboration: Build strong relationships with clients, understanding their needs, goals, and target audiences.
- Branding Expertise: Provide guidance on brand development, messaging, and visual identity to ensure consistency and impact.
- Campaign Design & Execution: Design and implement digital marketing campaigns across various channels, including:
- Social Media Marketing: Content creation, community engagement, social listening, and paid social advertising.
- Search Engine Optimization (SEO): On-page and off-page optimization to improve organic search visibility.
- Search Engine Marketing (SEM): Develop and manage paid search campaigns (e.g., Google Ads, Google Grants Ads Campaigns).
- Email Marketing: Create engaging email campaigns, e-newsletters, manage email lists, and analyze performance.
- Text Marketing: Develop and implement SMS campaigns for targeted outreach and engagement.
- Marketing Automation: Utilize marketing automation platforms to streamline processes and improve efficiency.
- Content Creation: Develop compelling and informative content for websites, blogs, social media, and email campaigns.
- Analytics: Wield data for segmentation and personalization. Track key performance indicators (KPIs) including new donor acquisition, donor retention, and total giving.
- Reporting: provide regular reports to clients on campaign performance and ROI.
- Training & Support: Provide training and ongoing support to clients on digital marketing best practices.
Qualifications: Bachelor's degree in Marketing, Communications, or a related field.
5+ years of proven experience in digital marketing, with a focus on the social sector (nonprofits, K-12 schools, healthcare).
Strong understanding of branding principles and campaign development.
Hands-on experience with social media platforms, SEO/SEM tools, email marketing platforms, and marketing automation software.
Excellent communication, interpersonal, and presentation skills.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.
Passion for making a difference in the social sector.
Bonus Points:
Experience with specific marketing automation platforms (e.g. Mailchimp, Salesforce Marketing Cloud).
Certifications in Google Ads, Analytics, Salesforce Marketing Cloud, or other relevant digital marketing areas.