Job Title: Digital Marketing & Content Coordinator
Location: Peachtree City, GA (flexible schedule)
Employment Type: Full-Time, Salary + Bonus
We are a global leader in the sheet metal machinery industry, aiming to be a one-stop partner for all sheet metal fabricators. We are seeking a talented and experienced individual to join our diverse and collaborative team. The Digital Marketing & Content Coordinator will focus on executing and optimizing various operations, including but not limited to the following:
Key Responsibilities:
- Conduct competitive analysis to evaluate strengths and weaknesses
- Product positioning and messaging using marketing channels
- Market the products unique value proposition and market differentiation
- Develop and execute go-to-market strategies and product launches through marketing channels
- Create marketing materials, including website content and sales collateral
- Content creation and video production
- Equip sales teams with necessary marketing material (Sales Enablement)
- Measure and analyze performance (lead source and social media reflection)
- Track the effectiveness of marketing campaigns and product launches
- Analyze outcomes to identify areas for optimization and improvement
- Provide tradeshow support
- Build and execute email marketing campaigns in Zoho Campaigns
Required Skill Sets & Qualifications:
- Strong analytical and organizational skills, with attention to detail
- Excellent communication and interpersonal skills
- Experience with video production and editing (Adobe Premiere Pro, Final Cut Pro, or equivalent)
- 2-3 years experience with CMS (WordPress or similar)
- Basic design skills (Adobe Creative Suite)
- Bachelors degree in marketing or a related field
- Ability to travel up to 15% both domestically and internationally