Job Title: Social Media Content Manager & Marketing Coordinator
Location: Tallahassee, FL
Company: Student Housing Solutions
Employment Type: Full-Time
Position Overview:We are seeking a creative and driven Social Media Content Manager & Marketing Coordinator to lead our digital presence and marketing efforts. This dual-role position is perfect for a candidate who thrives in a fast-paced environment, loves social media, and is passionate about branding and student engagement. The ideal candidate is a digital native who can generate compelling content, manage multiple platforms, and coordinate effective marketing campaigns across a variety of channels.
Key Responsibilities:- Develop, plan, and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms
- Create engaging and visually appealing content including graphics, photos, short videos, and captions
- Manage and grow social media audiences while ensuring brand consistency and voice
- Monitor social media trends, analytics, and insights to optimize content performance
- Coordinate on-site content creation, resident engagement campaigns, and community events
- Collaborate with leasing teams and property managers to support occupancy goals through creative marketing
- Design and distribute email campaigns, print flyers, and digital advertisements
- Maintain marketing calendars and assist in executing seasonal or promotional campaigns
- Track and report on marketing performance metrics and assist in strategy adjustments
Qualifications:- Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred
- 1-3 years of experience in social media management, content creation, or marketing
- Strong understanding of social media platforms, trends, and engagement strategies
- Excellent communication, copywriting, and visual storytelling skills
- Proficiency in Canva, Adobe Creative Suite, or similar design tools
- Basic video editing skills a plus (Reels/TikTok creation preferred)
- Self-motivated with strong organizational and time-management abilities
- Comfortable interacting with college students and creating campus-relevant content