Roles and Responsibilities
- Design, execute, and scale multi-channel outbound campaigns to generate high-quality leads.
- Familiarity with experimentation and automation of campaigns using tools like AI, Apollo, Instantly, Clay, Expandi, GetSales, etc.
- Manage domains, email, and LinkedIn infrastructure, ensuring domain and email health and reputation.
- Envision and execute growth ABM programs based on account segmentation and intent.
- Establish and execute digital events and webinars, from conceptualisation till post-event communication and follow ups.
- Experience with Google and LinkedIn Ads for lead generation.
Your Experience
- 5+ years of experience in outbound marketing, growth or demand generation.
- Experience in B2B Services or SaaS.
- Expertise with a variety of marketing and outreach tools.
- Ability to optimize for metrics.