Company Description
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description
The Demand Generation Marketing Coordinator will work across our Foodservice group to execute high-touch demand generation campaigns that generate high-quality leads and improve conversion rates for our event sales teams.
You will be responsible for the overall execution of a sales marketing strategy, messaging, and content that drives awareness, audience engagement, and increases sales, including lead generation/nurture, pipeline progression, cross/upsell, and account-based marketing.
This position reports into the Demand Generation Marketing Manager and will support all leads and pipeline-related KPIs, monitoring progress to marketing-attributable revenue goals. The role requires extensive collaboration with Sales, Brand, and Event Marketers, and Senior Management. You will play a key part in fulfilling the strategy for driving demand for Informa Connect's Foodservice Group's portfolio brands.
Qualifications
- 1-3 years' experience in marketing, ideally within a B2B media/digital or events landscape
- Prior experience in Demand Generation, Sales Enablement preferred
- Bachelor's degree required, in Marketing or Business preferred.
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