Dealer Principal

Richmond, Virginia

Blue Rock Search, LLC
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Blue Rock Search has partnered with a leading global heavy equipment manufacturer to identify their next Dealer Principal. We have a unique opportunity for an individual with an entrepreneurial spirit to start on a path that, if successful, will lead full ownership of a heavy equipment dealership in the Richmond, Virginia area.


The ideal candidate will have knowledge of the Richmond market and possess a strong drive to succeed. The candidate must possess business acumen that will be instrumental in creating a business plan to deliver firstly service and then sales targets for the market, plus also the leadership skills to build and manage a start-up team.


Major Tasks, Responsibilities & Key Accountabilities

  • This position will be responsible for growing the dealership, building, leading and growing a dynamic team of sales and service professionals
  • The successful candidate will be responsible for developing and delivering the financial budget for the dealership
  • Must demonstrate consistent achievement of monthly, quarterly, and annual sales and service targets
  • Identify, build and develop strategic and profitable relationships within the area
  • Continually identify areas of opportunity and develop strategies to improve revenue and overall profitability
  • Ability to analyze and interpret the key performance indicators necessary to deliver the overall objectives for the business

Position Requirements

  • Must possess 7 to 10 years of progressive career growth and experience within a construction or allied equipment dealership
  • Five years of leadership experience within a dealer environment
  • Excellent leadership and communication skills
  • Strong financial acumen
  • Bachelor's degree preferred or equivalent knowledge, skills, and abilities to perform the job


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Date Posted: 27 May 2025
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