Dealer Marketing Manager

Grand Design RV is currently looking for a Dealer Marketing Manager. As a Grand Design team member in this role, you will be responsible for all shopper marketing activations across the Grand Design RV towable and motorized brands. This role will also work with dealers to maximize lead generation and help consult on augmenting marketing activations.

Our Story

Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO).

"We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.

That's our story and our journey. What's yours?

If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today.

Key Areas of Responsibility:

• Shopper/dealer/channel marketing activations across all Grand Design RV brands.
• Bridge communication between sales, marketing, and dealer partners to help drive alignment and collaboration.
• Develop and manage all email marketing campaigns for both consumers and dealers
• Manage dealer focused owned properties such as GDRV4Dealers (New sign ups, Point Programs)
• Assist with dealer training and sales collateral
• Develop co-marketing program
• Develop dealer specific assets for use in website and paid media activations
• Aimbase lead management and CRM
• Owner survey and review analysis lead
• Own best-in-class showroom readiness strategy, assistance, and communication with dealer lots.
• Dealer marketing training co-lead
• Comfortable appearing on camera as needed for content or promotional purposes.
• Lead cross brand collateral initiatives when needed (Ex POP reordering process, construction poster, interior feature poster, etc.) and help maintain vendor relationships.

Event Planning:

• Lead all event planning for all events related to Grand Design University Motorized and Grand Design University Towables
• Develop event timelines, schedules, guestlists, invitations, and agendas
• Negotiate contracts with vendors (catering, merchandise, entertainment, AV etc)
• Manage event execution including layouts and logistics, setup, teardown, and cleanup
• Track expenses and manage event budgets.
• Post-Event evaluation; gathering feedback from attendees and identify areas for improvement

Education & Experience:

• Bachelor's degree in marketing, business or a related field
• Must have a minimum of 3 years of marketing experience
• Strong experience in Microsoft Excel and creative design tool
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Excellent organizational and project management skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines

Physical Demands:

• Must be flexible to travel, 20% of time including weekends
• Able to be in a production environment a few hours a week
• Office sitting and standing environment
• Minimum 4 days/week in the office

Our Core Values

• Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
• Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
• Accountability - Holding each other to the highest expectations in all we say and do.
• iNnovation - Striving to be industry-leading with our people, processes, and products.
• Drive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.

At Grand Design, we believe ALL people are leaders and hold each other accountable to high expectations.

Leadership Expectations:

• Connect with Purpose
  • Be inclusive; seek out different perspectives.
  • Focus on the Customer; put yourself in the customer's shoes.
  • Communicate Clearly; say what needs to be said and listen.
• Execute with Excellence
  • Explore Possibilities; ask, "What if?" and embrace new ideas.
  • Set Direction; prioritize, plan, and align; balance thinking and action.
  • Drive Results; get the right things done; work with a sense of urgency.
• Build the Future
  • Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
  • Navigate Change; be agile and flexible; take on new challenges.
  • Inspire Growth; help each other improve; commit to personal development.

If you are the right candidate for this position, as a Grand Design Team Member you will be eligible for the following benefits:

• Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
• Health Savings Account (HSA)
• 401(k) with match
• Employee Stock Purchase Program
• Tuition Reimbursement
• Holiday and Vacation Pay

Grand Design is an Equal Opportunity Employer.