Job Summary: The Database Marketing Manager will be responsible for overseeing the development and execution of database marketing strategies to drive customer acquisition, retention, and engagement. This role requires a strategic thinker with a strong background in database marketing within the casino/gaming industry.
Key Responsibilities:- Develop and implement comprehensive database marketing strategies to achieve business objectives.
- Oversee the management and segmentation of the customer database to ensure targeted and effective marketing campaigns.
- Analyze customer data to identify trends, opportunities, and areas for improvement.
- Collaborate with cross-functional teams to design and execute multi-channel marketing campaigns.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
- Ensure compliance with all relevant regulations and industry standards.
- Manage and mentor a team of database marketing professionals.
Qualifications:- Bachelor's degree in Marketing, Finance, Accounting, Mathematics, Business Administration, or a related field (Master's degree preferred).
- Minimum of 5 years of experience overseeing database marketing functions, preferably within the casino/gaming environment.
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Proven track record of developing and executing successful marketing campaigns.
- Proficiency in marketing automation tools and CRM systems.
- Ability to work in a fast-paced, dynamic environment.