Data Analyst

Our client, a museum in DC, is seeking a skilled Data Analyst to join their team on a freelance basis. The ideal candidate will possess a strong background in digital analytics, particularly with GA 4 and Looker Studio, as well as experience working with content-rich web properties that serve the public, preferably within the education sector.

Responsibilities:

• Conduct a thorough inspection of the GA 4 installation across client's web properties to verify that tagging, data storage, and event tracking (including downloads) align with our analytical needs and utilize GA 4's capabilities effectively.

• Collaborate withstaff to develop, refine, and enhance existing Looker Studio dashboards to ensure accessibility and clarity of data insights regarding web property performance, including resource usage, audience acquisition channels, and engagement metrics.

• Establish baseline behavior metrics and monitor for any significant deviations in audience behavior to facilitate timely analysis and response.

• Create measurement strategies that align analytics implementations with organizational goals, enabling precise reporting on key performance indicators.

• Provide actionable recommendations based on data insights for web enhancements, additional tracking mechanisms, and reporting improvements.

Qualifications:

• A minimum of 5 years of experience in analytics solutions with a focus on Google Analytics;

• At least 3 years of experience configuring Google Analytics and Google Tag Manager; proficiency in visualization tools such as Looker Studio or Tableau

• Exceptional written and verbal communication skills

• Adept at consulting with non-technical stakeholders and translating complex technical concepts into understandable language

• Experience in consumer or education research and contributions to enterprise data strategy or data governance initiatives are advantageous

• References from similar projects along with work samples are required.