Who Are We? We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join .
How We Work? Our hybrid work style (50% at least working from the office in Tempe) gives us face-to-face time to have creative conversations, and meaningful meetings, make quick decisions, and build relationships. And it's flexible enough to give you the space to do your best work.
Mission and Goals As a Data Analyst at Gen, you will play a key role in scaling informed decision-making and optimizing business strategies in the dynamic digital media space. As part of an evolving Data Product & Analytics team, you will also lead the analysis of complex data sets, identification of actionable intelligence, and translation of findings into strategic recommendations that propel our organization forward.
You will report to the Director of Data Product within the Data Product & Analytics team and collaborate closely with product managers, engineers, and business stakeholders across our highly specialized product teams. As a critical member of our team, you will become a subject matter expert by deeply understanding the end-to-end workflow, data sets, and business goals. This expertise will enable you to recommend improvements, optimizations, and bigger solutions that support our continued success.
Objectives - Strategize with an embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
- Ingest and aggregate key performance data, KPIs, and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc) to build structured models and analysis to drive insights and actionable intelligence.
- Analyze and diagnose website performance, user behavior, traffic trends, and conversion metrics to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
- Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling.
- Proactively share insights and strategic recommendations with measurable and sizable business impact, offering data-driven recommendations to optimize pages, improve user experience, and enhance conversion rates, aligning with the goals of multiple business units.
- Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
- Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy.
- Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
- Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.
Competencies - Experience: 3+ years of relevant work experience analyzing and optimizing website performance, user behavior, traffic patterns, and conversion metrics.
- MUST HAVE EXTENSIVE EXPERIENCE IN PYTHON & SQL.
- Strong background in analytics, and understanding of concepts like Statistical Significance.
- BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field.
- Exceptionally high standards in communicating the results of analysis clearly and effectively.
- Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
- Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset.
- Intermediate knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
Benefits At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
- Health & Wellness - Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).
- Financial Security - 401(k) retirement plan participation, company-paid life, and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).
- Work-Life Balance - Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.
- Professional Development - Annual education reimbursement (up to $5,250) for job-related courses.
- Wellness Reimbursement - Up to $450 per year to cover fitness-related expenses.
- Additional Perks - Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.