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Description
P1
C3
STS
The Marketing Analyst is responsible for gathering and analyzing data to help the marketing team make informed decisions about marketing strategies and campaigns. This includes conducting market research, analyzing customer behavior, and tracking the performance of marketing campaigns. The ideal candidate will have strong analytical skills, a passion for marketing, and the ability to communicate effectively with both technical and non-technical audiences.
At least 4+ years of Exp
Understand the Business Functional Requirements
Analyze customer behavior data to understand how customers interact with the companys products and services.
Track the performance of marketing campaigns and identify areas for improvement
Develop and present reports to the marketing team and senior management
Work with the marketing team to develop and implement marketing strategies.
Define Technical Audience Requirements for Adobe Campaign, RT CDP and Adobe Audience Manager segments
Conduct market research to identify target audiences, competitive landscape, and market trends.
Stay up to date on the latest marketing trends and technologies
Strong analytical skills, including experience with SQL, Excel, and other data analysis and BI tools
Experience with marketing research and survey design
Analyze customer behavior data to understand how customers interact with the companys products and services
Track the performance of marketing campaigns and identify areas for improvement
Conduct market research to identify target audiences, competitive landscape, and market trends.
Strong analytical skills, including experience with SQL, Excel, and other data analysis and BI tools
Date Posted: 24 April 2025
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