The Data Analyst is responsible for processing and interrogating large and varied marketing data sets to deliver insights that inform and drive clients' marketing and sales decision-making.
The ideal candidate will have the ability to define and set up data management, cleaning, and manipulation processes to produce clean and usable datasets, as well as the ability to bring client data to life through narrative and visual presentation to actively engage audiences.
This person will also be involved in developing Clevertouch's external data and insight offerings, along with internal tools to improve efficiency and performance.
Key Responsibilities - Client Delivery: Deliver analytic projects to specifications and within deadlines, transforming analysis into insights that address business problems.
- Insight: Translate complex scenarios into understandable narratives and visuals for diverse audiences, working with internal teams and clients' marketing teams to present results and recommendations accurately.
- Data Manipulation: Handle client, third-party, and internal data sets, conducting migration, synchronization, master data management, and cleansing projects.
- Reporting: Set up automated reports and dashboards, and present analysis in various formats.
- Innovation: Contribute to internal tools and client-facing products, providing new analytical functionalities and improving processes and best practices.
- Commercial Focus: Use business knowledge to ensure analysis and research are grounded in real-world context.
- Marketing: Develop a deep understanding of marketing across different channels, clients, and industries.
Candidate Requirements Essential Skills and Experience - Ability to leverage new software to deliver results.
- Capability to derive novel and relevant insights from data.
- Excellent communication and presentation skills, both written and verbal.
- Effective time management skills under pressure.
- Strong decision-making and problem-solving skills.
- Minimum of a 2:1 degree in Mathematics or a related field with elements of statistics, data analytics, or logic.
- Relevant work experience is desirable but not essential; we are hiring both experienced and new professionals.
Desirable Skills and Experience - Experience designing and configuring reports from specifications.
- Prior CRM experience (e.g., Salesforce, MS Dynamics, Oracle).
- Exposure to Marketing Automation platforms (e.g., Eloqua, Marketo, Pardot, Hubspot, ExactTarget).
- Advanced skills in data analytics packages (Excel, Alteryx, SPSS, SAS).
- Experience with BI tools (Tableau, Power BI).
- Experience developing models to support strategic decisions.
- Knowledge of Operational Research or Machine Learning.
- Additional benefits include quarterly bonuses, 25-28 days holiday, modern office environment, company laptop, mentoring, social events, discounts, cycle schemes, and more.
As a Sunday Times Top 100 Employer, Clevertouch is committed to enhancing employee benefits.