Job Details: Job Title: Data Analyst II (Media Insights Analytics) Location: Irvine, CA (Hybrid) Duration: 12 Months (Potential To Extend) Type: Full-time, Contract Description: The Media, Insights, & Analytics team is growing within our client's internal agency. The Data Analyst is responsible for working hand in hand with media planners, social media managers, account managers, and brand managers to set up tracking, manage reports, develop insights and recommendations to stakeholders.
Roles and Responsibilities: Measurement
- Partner with media and social team to create measurement framework by understanding client goals
- Establish KPIs and evaluate benchmarks
Reporting:
- Generate monthly campaign performance reports to deliver to internal stakeholders
- Extract and organize data from multiple data sources from internal and external stakeholders (media, social, paid search, website, etc)
- Create data visualizations for use in reports
- nalyze data and develop insights and recommendations based on the dat
Tagging:
- Understand media tagging and QA process
- Ensure proper media tracking and ad serving. QA all click-throughs and conversions
- Work with media team to create CIDs/UTMs to track activity
Top Required skills: - Generate monthly campaign performance reports to deliver to internal stakeholders
- Understand media tagging and QA process and ensure proper media tracking and ad serving
- Experience with DCM
- nalyze data and develop insights and recommendations based on the dat
- Establish KPIs and evaluate benchmarks
Required Qualifications: - 3+ years' experience
- Media agency background is preferred but not required
Required Platform Experience: - dvanced knowledge of Excel and PowerPoint
- dobe Analytics and/or Google Analytics
- DCM/Campaign Manager 360
- Looker Studio or other dashboard and data visualization tools
Other Platform Experience Preferred but not Required: - PowerBI
- Social Media Campaign Management Tools (Meta and LinkedIn)
- SEM Rush
Other Success Factors: - Knowledge of data sets and platforms and how they tie together
- Entrepreneurial mindset - contribute to energized discussions on expanding business possibilities with data, and identify ways to improve processes
- Embrace collaboration with internal team members to deliver solutions
- Confident presenter of content to internal teams and external clients
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.