Customer Marketing Manager

Customer Marketing Manager - K-12 Education At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. As a Customer Marketing Manager, you will play a vital role in engaging and growing relationships with our existing customers within the K-12 education sector. You will focus on promoting Advanced Placement, Honors, and Career and Technical Education (CTE) curriculum solutions to existing clients such as school districts, parochial and private schools, charter schools, and juvenile justice agencies. Through targeted marketing initiatives, you will work to strengthen customer loyalty, drive retention, and support the sales team in expanding our footprint within current accounts. Your Compensation Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows: Minimum full-time salary range is between $80,000 to $90,000 This position is eligible to participate in the annual incentive plan, and information on benefits offered ishere. Key Responsibilities: Customer Engagement Campaigns: Develop and implement marketing programs designed to increase customer retention and satisfaction. This includes email campaigns, webinars, and customer advocacy initiatives that strengthen relationships and demonstrate product value. Cross-Sell & Upsell Opportunities: Identify opportunities within current accounts to introduce additional Pearson products and services, working closely with sales teams to ensure seamless transitions from marketing to sales. Success Stories and Case Studies: Partner with customers to develop case studies, testimonials, and success stories that highlight their achievements using Pearson's solutions. Use these assets to inspire and engage both current and potential clients. Onboarding and Training Support: Collaborate with customer success teams to ensure that new customers are effectively onboarded, fully utilizing Pearson's curriculum offerings, and receiving ongoing training that supports long-term success. Customer Feedback & Insights: Act as a bridge between customers and product development, gathering and analyzing customer feedback to identify areas of improvement and inform future product enhancements. Event and Webinar Management: Organize customer-focused events such as user groups, webinars, and virtual roundtables to promote community building and knowledge sharing among clients. Advocacy Programs: Build and manage customer advocacy programs to nurture champions within the customer base, who can serve as references or participants in advisory boards and events. Metrics and Reporting: Monitor and track key customer engagement metrics, including customer retention rates, campaign effectiveness, and customer lifetime value, providing actionable insights to drive continuous improvement. Cross-Functional Collaboration: Work closely with sales, customer success, and product teams to ensure alignment on customer strategies, feedback loops, and marketing initiatives that reinforce customer satisfaction and retention. Qualifications: 5+ years of experience in customer marketing or account-based marketing, preferably within the K-12 education market Bachelor's degree in business, marketing, or a related field is desired Experience with revenue intelligence platforms (e.g., 6sense) Strong communication skills, with the ability to foster deep relationships with internal teams and customers alike Demonstrated success in developing customer engagement strategies that drive retention and loyalty Ability to manage cross-sell and upsell programs, including collaborating with sales teams on execution Excellent project management skills with the ability to handle multiple campaigns simultaneously Experience with customer events and advocacy programs, from ideation through execution Data-driven mindset, with the ability to track, analyze, and report on key performance indicators A self-starter with the ability to thrive in a fast-paced, dynamic environment What to expect from Pearson Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson. We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities. To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing . Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. Job: MARKETING Organization: Higher Education Schedule: FULL TIME Workplace Type: Remote Req ID: 16988