Job Description
The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth.
Key Responsibilities - Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
- Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
- Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion
- Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing
- Identify and leverage Authenticx's biggest advocates to develop customer referrals, testimonials, and case studies
- Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal
- Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx's customer base
- Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.
Qualifications: Qualifications
Our ideal Customer Marketing Manager will possess the following qualifications:
- 5+ years of marketing experience, ideally in a B2B SaaS environment
- Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year.
- Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
- Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
- Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
- Passion for connecting with and understanding customers
- Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.
Additional Information
- This is a remote/virtual position. Local team members will have access to our office.
- Remote team members may be expected to travel to Indianapolis approximately 2-4x per year, based on business needs.
- Overnight travel nationwide for conferences, trade shows, business events, or customer on-site visits may be required throughout the year.
- You must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship, now or in the future.