Description Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life. We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.
ABOUT THIS ROLE The CRM Marketing Specialist focuses on building and deploying CRM campaigns across multiple countries in the Americas region (specifically LACA/LATAM), requiring experience in lifecycle marketing, ESP management, and QA processes. The ideal candidate will have 1-3 years of experience, strong organizational and communication skills, and a keen interest in marketing analytics and lifecycle strategies.
ROLES & RESPONSIBILITIES - Build, test and deploy CRM campaigns across multiple countries, including language preference, as it relates to digital, retail and omni-channel executions including personalization and dynamic content across email, push, in-app, SMS, and web push channels
- Contribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurture workflows for users in your region
- Manage and execute campaigns according to our Marketing Content Calendar, plus expansion playbooks for new countries in your region
- Own the QA and deployment process for your CRM tactics
- Partner with internal marketing teams including design and content to coordinate campaigns, assets, and execution
- Liaise with Country Manager and Revenue teams across your region to deploy corridor-specific messaging designed to convert & retain users across digital and retail customer journeys
- Build strong relationships with other regional CRM marketing teams to collaborate on testing strategies for your customer cohort (channel, content, timing, offers)
POSITION REQUIREMENTS - 1-3 years of experience in CRM, lifecycle or email marketing
- Experience building and sending from at least one major ESP (we use Iterable)
- Knowledge of campaign management and experience deploying lifecycle tactics
- QA process knowledge (we use Email on Acid), bonus points for working with numerous translated email versions
- Aptitude in marketing analytics and what makes one campaign outperform another
- A knack for staying organized with multiple deliverables and competing timelines
- Strong communication skills
- Curiosity and excitement to learn more about lifecycle marketing and the remittance industry
- Must be able to work a hybrid schedule M-F (8-5)
PERKS & BENEFITS - Medical, Dental & Vision Insurance
- 401K Plan with Match
- Employee Stock Purchase Plan
- Paid Vacation / Sick Leave
- Hybrid Work Schedule
- Tuition Assistance
- Growth Opportunities
- Corporate gatherings, team bonding events, and much more.
Ria Money Transfer offers a competitive salary and benefits package. The reasonable estimated pay for this role ranges from ($400,000MXN to $600,000MXN). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, Ria Money Transfer offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more. Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Check out our website to learn more about the company at: The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.