CRM Manager

London

The British American Tobacco Group
Apply for this Job

British American Tobacco UK is seeking an Omnichannel CRM & Consumer Care Deployment Manager in Chiswick, London, to lead and manage CRM and Consumer Care programs, ensuring effective deployment and operational excellence.

Role Objectives: Manage daily CRM & Consumer Care activities, lead a team, and support business growth through consumer-centric strategies, operational management, and stakeholder engagement.

Key Responsibilities:

  1. Develop and implement omnichannel strategies aligned with business goals.
  2. Oversee deployment, manage support teams, optimize processes, and ensure compliance.
  3. Coordinate cross-functional projects, manage budgets, and lead operational improvements.
  4. Ensure system security, data integrity, and compliance with regulations.
  5. Analyze performance metrics, generate reports, and provide insights for continuous improvement.
  6. Foster a culture of innovation and consumer obsession within the team.

Requirements:

  • Proven experience in CRM and Consumer Care, team management, and omnichannel marketing.
  • Strong project management, stakeholder engagement, and data analysis skills.
  • Technical knowledge of CRM systems (e.g., SFMC), digital marketing tools, and compliance standards.
  • University degree, preferably in Digital Marketing or eCommerce; Salesforce certifications preferred.

Benefits: Competitive bonus, health plans, flexible holidays, online learning, career development, and inclusive work environment.

Date Posted: 29 April 2025
Apply for this Job