Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a
CRM/Email Marketing Manager to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
Purpose/Impact: (Duties & Essential Functions) - Build strategy and drive execution of nurture, engagement and retention programs across multiple channels; primarily email, sms, and club/studio operating systems
- Craft automated workflows from scratch around various segments and business goals
- Use of CRM/ESPs tools (ie- Iterable, BrandBot/Xplor, Zenoti, Mailchimp) to support requirements for advanced nurture programs that accelerate revenue opportunities through the sales and marketing funnels
- Manage all email list generation activities and oversee the health of each list and integration points
- Manage campaign calendar and align CRM messaging with seasonal, promotional, and brand marketing initiative
- Supports weekly and monthly CRM performance reporting, own CRM channel performance metrics (e.g., open rates, CTRs, conversion, retention) and proactively optimize campaigns based on results.
- Self-learner who takes pride in being up-to-date with the latest trends and best practices in digital marketing, marketing automation and measurement
- Educate and support franchisees with best practices to improve brand awareness, lead generation, and member retention
- May lead or mentor CRM team members and manage agency/vendor partnerships for campaign support.
Strengths & Background: - Bachelor's degree in business, marketing, communications or similar
- 7+ years of digital marketing experience
- Strong understanding of customer lifecycle marketing, segmentation & testing strategies
- Past experience must include practical, hands-on experience in an ESP, CRM or marketing/sales automation tools
- Demonstrates knowledge of CAN-SPAM, CASL and GDPR and email best practices
- Familiarity with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI
- Technical knowledge - deep technical knowledge of marketing operations, marketing automation, data flows/architecture and campaign execution
- Strong communication and presentation skills
- Detail-oriented with a sense of humor
- Proactive problem-solving skills
- Ability to manage multiple tasks and complex deadlines in a fast-paced environment
- Flexible team player with the ability to work in a cross-department environment
Preferred Strengths and Background - Experience with a variety of Email Service Providers (ex- Iterable, BrandBot/Xplor, Zenoti, MailChimp)
- Basic knowledge of HTML
- Technical aptitude with ability to learn new tools quickly
- Familiarity with email and web analytics/reporting tools
Soft Skills - Flexible and adaptable, comfortable with ambiguity and change
- Experience taking traditional marketing pieces and digitizing them
- Thrives in a deadline-driven environment, managing multiple tasks
- Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of projects email campaigns
- Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
- Able to work independently with minimal supervision; results driven
- Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities
Salary Range: $110k - $120k
What's in it for you: - Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Fridays off between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- Paid Parental Leave
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more