POSITION TITLE: Creative Content Strategist
REPORTS TO: Marketing
DEPARTMENT: Marketing
EXEMPTION STATUS: Full-time, Exempt
LOCATION: In person, LA Office. Monday-Friday 8:30 am-5:30 pm (plus one weekend day a month as needed)
BENEFITS: Medical, Vision & Dental Insurance; 401(k) Eligible; Paid Time Off; Paid Company Holidays; Employee Discount
DATE: January 2025
Position Summary
We're on the hunt for tomorrow's social innovator-the Creative Content Strategist of the future. You're not just a storyteller; you're a digital-native who lives and breathes e-commerce, website builds, AI-driven avatars and video content, ads that convert, and 1-2 hour social video turn-arounds on trending topics. You'll conceptualize, design, and execute high-impact multimedia across every platform-Instagram, TikTok, YouTube, green-screen livestreams, and whatever social channel comes next-to amplify our brand and drive engagement. You'll work autonomously, push creative boundaries, and collaborate closely with the marketing team to hit business goals.
Essential Duties and Responsibilities
Creative Content & Production
- Multimedia Mastery: Produce original videos, reels, motion graphics, photography, and live-stream content with rapid 1-2 hour turn-around on trending topics.
- AI Innovation: Leverage AI tools to build avatars, generate video scripts/content, and automate production workflows.
- Social Agility: Create quick-hit IG/TikTok reels, green-screen videos, and viral content that taps into current trends.
- Ad Creation & Management: Develop and launch paid social campaigns (Facebook, Instagram, TikTok, LinkedIn), track performance, and iterate creative based on metrics.
- E-Commerce & Web Builds: Design and update e-commerce landing pages; support website builds and content updates (Shopify, WordPress, custom HTML/CSS).
Visual & Artistic Execution
- Capture high-quality assets using professional photography and videography gear.
- Edit and polish final content in Adobe Premiere Pro, After Effects, Photoshop, or equivalent.
- Design motion graphics and special effects to elevate brand storytelling.
Strategic Content Planning
- Lead concepting and storyboarding sessions that align with our brand's future-focused voice and vision.
- Monitor social listening and analytics to identify emerging trends and pivot content strategies in real time.
- Collaborate cross-functionally to integrate social content into broader marketing campaigns.
Content Optimization & Management
- Optimize YouTube videos (titles, tags, thumbnails) and website assets for SEO and engagement.
- Organize and archive digital assets for easy access and reuse.
- Track social performance KPIs and present actionable insights to stakeholders.
Daily Tasks
- Participate in daily stand-ups to prioritize deliverables, share creative insights, and unblock roadblocks.
- Capture and edit patient or product visuals, ensuring brand consistency and compliance with protocols.
- Review all content for accuracy, brand alignment, and readiness before publishing.
- Respond promptly and professionally to internal and external inquiries via Slack, email, and social DMs.
- Engage with followers on social channels, fostering community and managing online reputation.
Key Qualifications and Requirements
Artistic & Technical Expertise
- 3+ years of hands-on experience in social media content creation, e-commerce, or digital marketing roles.
- Proven portfolio showcasing viral social videos, AI-driven content, paid social ads, and website or landing page builds.
- Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent tools.
- Advanced skills in photography/videography (lighting, composition, sound) and rapid-edit workflows.
Digital Innovation & Problem Solving
- Demonstrated track record of using AI platforms (e.g., Midjourney, ChatGPT, Synthesia) for content ideation and production.
- Experience with e-commerce platforms (Shopify, WooCommerce) and basic web development (HTML/CSS, WordPress).
- Ability to pivot quickly on trending topics and deliver high-quality social videos within 1-2 hours.
- Strong analytical mindset-comfortable interpreting social metrics and optimizing campaigns on the fly.
Collaboration & Communication
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Proven ability to work independently, prioritize tasks under tight deadlines, and adapt to shifting business needs.
- Team player who thrives in a fast-paced environment and brings positive energy to every project.