Ahmedabad Hybrid Full-Time 25,000 - 40,000/mo fixed + Performance-Based Bonus
About Us:
We are a fast-growing creative first performance marketing agency based in Ahmedabad. We help fast- growing eCommerce and D2C brands create scroll stopping ads that convert and also manage paid media for them.
Our clients spend INR 50L - 5Cr+ monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.
Role Description:
As we scale, we're looking for a high-performing Direct Response Copywriter who's ready to level up. In this role, you'll get hands-on training and mentorship to become a Creative Strategist.
Your mission will be to reduce Customer Acquisition Cost (CAC) by creating winning ad creatives at scale for our clients. This role demands a combination of creative ideation, analytical thinking, and a strong copywriting skillset. This is an excellent way to get into a rapidly growing team moving mountains in the creative agency space.
About You:
- 1-2+ years of experience in direct response copywriting, performance marketing, or creative strategy (DTC/eComm preferred)
- You understand how to sell. Scroll-stopping hooks, persuasive copy - this is your jam
- You've written or helped develop top-performing ad creatives before
- You care about data. You want to know what converts, and why
- You're obsessed with improving your craft, fast to learn, and hungry to grow
- Organised, proactive, and take ownership without being asked
What You'll Be Doing:
- Write scroll-stopping video ad scripts and static ads copies, then work with our production team and creators to bring them to life
- Analyse what's working and what's not - then test new hooks, angles, and creative concepts
- Confidently write clear scripts for content creators, briefs for our internal design workflows, ad copy, briefs for our editors, and briefs for our creative team to support creative output
- Utilize customer research alongside brand and strategy for our clients to conceptualize and deliver high-performing, native net-new creative concepts that deliver against our targets.
- Support production team by being present on shoot and guide them
Success in 3 months:
- Demonstrate measurable improvement in ads for our clients.
- Successfully own the creative process, ensuring greater workflow efficiency
- Bringing new ideas to our team weekly
- If you're strong here, you'll grow quickly. This role is designed to evolve into a Creative Strategist role where you'll contribute directly to brand and revenue growth.
Key Performance Indicators (KPIs)
- Reduced CAC: Lower Customer Acquisition Cost through high-performing ad creatives.
- Winning Creative Ratio: Increase the percentage of ad formats that consistently outperform benchmarks.
- Speed of Execution: Efficiently take ideas from concept to final output at scale.
What's in it for you?
As a full-time member of our team, you'll enjoy:
- Referral bonuses.
- Financial support for online courses.
- Fun and casual work environment.
- Employee engagement activities and virtual gatherings.
Our Agency's Core Values:
- Ownership is the foundation of everything we do.
- First-principles thinking drives our problem-solving approach.
- We are disciplined and uphold a strong work ethic.
- Decisions are data-driven, never based on whims or guesses.
- We cultivate optimism-pessimists have no space here.
- Procrastination isn't in our DNA.
- And, we have a deep passion for art and the artists.