The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.
Responsibilities:
- Content Creation: Lead the development of creative and engaging content across multiple platforms (websites, blogs, social media, email campaigns, in-store communications) in both English and Arabic, ensuring each version aligns with the target audience and marketing objectives.
- Campaign Copy: Generate compelling alternative versions of content based on marketing campaigns, ensuring creativity, consistency, and cultural relevance in both languages.
- Content Strategy: Assist in the creation and implementation of content strategies that align with the company's goals, objectives, and brand voice across both digital and offline channels.
- Cross-Functional Collaboration: Collaborate closely with marketing, design, and other teams to ensure that content supports key initiatives, is on-brand, and follows brand guidelines.
- Research: Conduct in-depth research on industry-related topics to create informative and accurate content, ensuring relevance and credibility in both English and Arabic markets.
- Adaptation for Formats: Adapt content for various digital platforms including CRM campaigns, SEO strategies, social media posts, and traditional in-store messaging, ensuring all formats meet best practices for engagement and effectiveness.
- Quality Assurance: Edit and proofread content to maintain high quality, accuracy, and consistency across both languages.
- Trend Awareness: Stay up to date with the latest trends in content marketing, digital communication, and language-specific nuances in both English and Arabic to inform content development.
- Autonomous Work Style: Independently manage multiple content projects, deliver on deadlines, and work efficiently under pressure in a fast-paced environment.
Qualifications:
- 2+ years of marketing or copywriting experience.
- Excellent written and verbal communication skills.
- Fluency in Arabic and English.
- Highly organized with excellent attention to detail.