Content Strategist

The Content Strategist will be responsible for developing and executing content initiatives that drive awareness, engagement, and conversion. This role blends marketing strategy, copywriting, and storytelling to shape the narrative of EVEXIAS and amplify our presence in the wellness space. You will work cross-functionally with marketing, product, and leadership to create consistent, compelling, and cohesive content that reflects our values and resonates with our audiences. Responsibilities:
• Develop and own a comprehensive content strategy across web, email, social media, blog, print, and paid platforms
• Write, edit, and refine clear, compelling, and on-brand content for diverse channels and audiences
• Serve as a brand voice expert, ensuring consistency in tone, language, and messaging across departments
• Build and manage an editorial calendar that aligns with brand initiatives, product launches, and seasonal campaigns
• Collaborate with internal stakeholders to craft sales enablement tools, case studies, and client communications
• Optimize content for SEO, user engagement, and conversion
• Track performance metrics and refine content strategies based on data and feedback
• Support internal branding and communication efforts, including executive messaging and employee-facing content
• Stay up-to-date on industry trends and competitor content to identify opportunities for innovation Qualifications: Required Experience:
• 3+ years of professional experience in content strategy, copywriting, or marketing communications
• Proven ability to write persuasive, audience-specific copy across multiple platforms
• Strong grasp of content marketing best practices, SEO fundamentals, and campaign planning
• Excellent editing, grammar, and storytelling skills
• Experience collaborating with cross-functional teams in a fast-paced environment
• Portfolio showcasing writing samples (short- and long-form content required) Preferred Experience:
• Background in healthcare, wellness, aesthetics, or integrative medicine industries
• Experience launching or refreshing a brand's content and tone from the ground up
• Familiarity with analytics tools, marketing automation platforms, and CMS platforms (e.g., HubSpot, WordPress) Educational Experience Requirements
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field required.
• Advanced degree or certifications in content marketing, brand strategy, or digital media are a plus

• Develop and own a comprehensive content strategy across web, email, social media, blog, print, and paid platforms
• Write, edit, and refine clear, compelling, and on-brand content for diverse channels and audiences
• Serve as a brand voice expert, ensuring consistency in tone, language, and messaging across departments
• Build and manage an editorial calendar that aligns with brand initiatives, product launches, and seasonal campaigns
• Collaborate with internal stakeholders to craft sales enablement tools, case studies, and client communications
• Optimize content for SEO, user engagement, and conversion
• Track performance metrics and refine content strategies based on data and feedback
• Support internal branding and communication efforts, including executive messaging and employee-facing content
• Stay up-to-date on industry trends and competitor content to identify opportunities for innovation