Content Strategist

Schedule: Monday-Friday 8:00a-5:00p

Key Functions

Content Strategy & Development -

• Develop and implement content strategies aligned with company goals and marketing initiatives while maintaining brand voice and quality standards.
• Develops concepts and content for a wide variety of projects, including but not limited to print media, social media, email, display advertising, webpage copy, case studies and video scripts.
• Create program support materials, including rack cards, one-pagers, selling guides, and other sales enablement documents.
• Conduct interviews with subject matter experts, customers, and industry leaders to develop authentic, informative content that engages audiences.
• Ensure all content adheres to brand voice, messaging guidelines, and strategic goals.

Collaboration & Project Management

• Collaborates with wider marketing team and stakeholders throughout the organization to conceptualize, develop and/or revise content that meets expressed strategic goals.
• Works closely with subject matter experts to develop strong, clear and concise writing that appeals to the intended audience.
• Manage the content calendar and coordinate with stakeholders to ensure timely content delivery.
• Meets writing and content development deadlines.

Content Distribution & Evolution

• Optimize content for different formats and channels, including website, social media, email marketing, and sales collateral.
• Ensure consistency and effectiveness in content across all touchpoints.
• Monitor content performance metrics and adapt strategies based on data-driven insights.
• Research industry trends and competitor content to identify opportunities and gaps.
• Keeps up with best practices in social media and content marketing, sharing relevant ideas with the team and implementing where appropriate.
• Acts as a brand steward, ensuring all messaging and copy is within brand voice and editorial guidelines.

Competencies

• Strong interviewing and research skills
• Ability to understand and communicate technical concepts
• Creative storytelling abilities
• Excellent attention to detail
• Strong interpersonal and communication skills
• Ability to manage multiple projects and priorities simultaneously
• Self-motivated with a collaborative mindset

Education: Bachelor's degree in English, Journalism, Communications, or related field

License/Certification: N/A

Experience: 5-7 years' experience in content creation and management